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I entirely agree with Linda. Being on Twitter is about being part of the community and certainly, in the case of the nationals, trying to make the conversation two-way. It is actually our Marketing Department that manage our Twitter and Facebook accounts whilst the Online Museum deals with Flickr and other sites. I hate those museum sites that just use their accounts to promote their activites. I am much more interested in those where some personal opinion is expressed and where the person running the account is prepared to join in and take a few risks.
Gail



>>> Linda Spurdle <[log in to unmask]> 04 December 2009 >>>
@BM_AG hasn't been on Twitter long, just since October, but from the start 
we chose to follow people. As already stated engagement is important, and for 
me it is also important for Birmingham Museums & Gallery to be a part of the 
many wider communities to be found on twitter. 

Communities I am aware of include our geographical (Birmingham/West Mids) 
community, and important subsets: culture (people interested in art, 
artists/makers, arts organisations, etc), heritage, local government, social 
media, news, etc. @BM_AG is also a part of many of these national and 
international communities - sharing, listening, speaking, repeating, 
commenting, questioning. How could we do all that if we weren't following? 
What value are we bringing to the online community if we tweet but don't 
follow, don't participate, don't share?

I guess I don't just see Twitter just as a tool for communication and 
broadcast, but as a participatory democratic culture. 

We don't have an automatic follow set up - I like to check if people are real 
etc, and personally I hate those direct messages that say 'Thanks for 
following' because I know it is just an auto message. We're still learning, we 
don't have enough time, and I'm sure we could be doing a lot better - but 
those are the thoughts behind what why we have and what we do with our 
twitter account. 

Linda

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