Do you need marketing strategies that are tailored to the cultural sector and won’t cost the earth? This one day course will enable your organisation to draw on your strengths; build and sustain relationships with your visitors and users; and develop an inexpensive and cutting edge strategy. Can you afford not to come?

 

Low-cost marketing strategies

 

Date: Thursday 14th January 2010

Time: 09:45 – 16:30

Venue: MLA London, 4th Floor, 53-56 Great Sutton Street, London EC1V 0DG

 

This session aims to demonstrate that effective marketing doesn’t necessarily mean that you need a substantial marketing budget. It will show how effective planning goes a long way and is the best answer to weathering the economic downturn. Using case studies and exercises we will explore low cost marketing solutions for museums, archives and libraries who do not have large sums of money on which to draw, including the opportunities available through the internet and social networks.

 

Learning objectives:

·         Developing a low budget marketing strategy

·         How to build sustainable relationships with visitors/ users

·         Identifying and using the organisation’s ‘niche’

·         Getting ideas for low cost marketing solutions

·         Developing an action plan to implement the learning

 

Areas covered during the day:

·         Planning low cost strategies

·         A staged approach to achieving ambitions

·         Budgeting

·         Prioritising target groups

·         Best practice examples

·         Viral marketing and making use of social networks

·         Workshop: pulling your organisation through the economic recession

 

Trainer: Hopkins van Mil

Price: £115 (+VAT) per delegate; cost includes all course papers, refreshments, and lunch.

Bookings: Download a booking form for MLA London's training courses  or contact Sarah on 020 7549 1712 or [log in to unmask] to request a form via email.
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