. . . and it has to be carefully distinguished from the logo of the Conservative Party, which was obviously designed by an out-of-focus group.

 

George.

 

 

Thanks so much for this explanation – makes sense to me – maybe I should write a haiku or something to try to translate the spirit of this across cultures!

I’ll pass this on

Celia

 

 

 

I always thought it was a pun on ‘cedar’.

 

George.

 

 

Hi Celia,
The logo was designed at the time SEDA was renamed. At the annual conference and ran a session asking members what the name SEDA made them think of and various visualising techniques to illuminate what people felt about the values and spirit of the organisation.
We gave the output from this session to the designers and the logo came from that.
Jill Brookes may have a more detailed answer for you.
It was certainly a design and relaunch where we were concerned to capture the dissemination and caring nature of what we were doing. Green was the overwhelming choice of colour but we decided it had to be deeper hue.

Gosh - it takes me back - I can even remember the shape of the room we were in!
Liz

From: Online forum for SEDA, the Staff & Educational Development Association <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Sent: Mon Nov 23 09:33:45 2009
Subject: SEDA logo

HI everyone

I have just had an enquiry from one of the Japanese delegates at last week’s SEDA conference asking about the significance of the SEDA logo.

I have always assumed that it is a representation of a person and a tree, representing growth – but don’t actually know! So is there anyone out there who was involved in the original design or choice of logo who can shed any further light?

Many thanks

Celia

 

Dr Celia Popovic

Head of Educational Staff Development

Centre for the Enhancement of Learning and Teaching

Birmingham City University

Level 2, Edge Building

Campus North

Birmingham B42 2SU

Email: [log in to unmask]

 

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