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. . . and it has to be carefully distinguished from the logo of the Conservative Party, which was obviously designed by an out-of-focus group. George. From: Online forum for SEDA, the Staff & Educational Development Association [mailto:[log in to unmask]] On Behalf Of Celia Popovic Sent: 23 November 2009 10:05 AM To: [log in to unmask] Subject: Re: SEDA logo Thanks so much for this explanation – makes sense to me – maybe I should write a haiku or something to try to translate the spirit of this across cultures! I’ll pass this on Celia Dr Celia Popovic Head of Educational Staff Development Centre for the Enhancement of Learning and Teaching Birmingham City University Level 2, Edge Building Campus North Birmingham B42 2SU Email: [log in to unmask]<mailto:[log in to unmask]> From: Online forum for SEDA, the Staff & Educational Development Association [mailto:[log in to unmask]] On Behalf Of George MacDonald Ross Sent: 23 November 2009 09:50 To: [log in to unmask] Subject: Re: SEDA logo I always thought it was a pun on ‘cedar’. George. From: Online forum for SEDA, the Staff & Educational Development Association [mailto:[log in to unmask]] On Behalf Of Beaty, Liz Sent: 23 November 2009 9:47 AM To: [log in to unmask] Subject: Re: SEDA logo Hi Celia, The logo was designed at the time SEDA was renamed. At the annual conference and ran a session asking members what the name SEDA made them think of and various visualising techniques to illuminate what people felt about the values and spirit of the organisation. We gave the output from this session to the designers and the logo came from that. Jill Brookes may have a more detailed answer for you. It was certainly a design and relaunch where we were concerned to capture the dissemination and caring nature of what we were doing. Green was the overwhelming choice of colour but we decided it had to be deeper hue. Gosh - it takes me back - I can even remember the shape of the room we were in! Liz ________________________________ From: Online forum for SEDA, the Staff & Educational Development Association <[log in to unmask]> To: [log in to unmask] <[log in to unmask]> Sent: Mon Nov 23 09:33:45 2009 Subject: SEDA logo HI everyone I have just had an enquiry from one of the Japanese delegates at last week’s SEDA conference asking about the significance of the SEDA logo. I have always assumed that it is a representation of a person and a tree, representing growth – but don’t actually know! So is there anyone out there who was involved in the original design or choice of logo who can shed any further light? Many thanks Celia Dr Celia Popovic Head of Educational Staff Development Centre for the Enhancement of Learning and Teaching Birmingham City University Level 2, Edge Building Campus North Birmingham B42 2SU Email: [log in to unmask]<mailto:[log in to unmask]> University of Cumbria is a Company Limited by Guarantee, Registered in England & Wales No. 06033238. Registered Office: University of Cumbria, Fusehill Street, Carlisle, CA1 2HH. Telephone 01228 616234. Confidentiality: This email and its attachments are intended for the above named only and may be confidential. If they have come to you in error you must take no action based on them, nor must you copy or show them to anyone; please reply to this email and highlight the error. Security Warning: Please note that this email has been created in the knowledge that Internet email is not a 100% secure communications medium. We advise that you understand and observe this lack of security when emailing us. Viruses: Although we have taken steps to ensure that this email and attachments are free from any virus, we advise that in keeping with good computing practice the recipient should ensure they are actually virus free.