Hi Celia,
The logo was designed at the time SEDA was renamed. At the annual conference and ran a session asking members what the name SEDA made them think of and various visualising techniques to illuminate what people felt about the values and spirit of the organisation.
We gave the output from this session to the designers and the logo came from that.
Jill Brookes may have a more detailed answer for you.
It was certainly a design and relaunch where we were concerned to capture the dissemination and caring nature of what we were doing. Green was the overwhelming choice of colour but we decided it had to be deeper hue.
Gosh - it takes me back - I can even remember the shape of the room we were in!
Liz
HI everyone
I have just had an enquiry from one of the Japanese delegates at
last week’s SEDA conference asking about the significance of the SEDA logo.
I have always assumed that it is a representation of a person
and a tree, representing growth – but don’t actually know! So is there anyone
out there who was involved in the original design or choice of logo who can
shed any further light?
Many thanks
Celia
Dr Celia Popovic
Head of Educational Staff Development
Centre for the Enhancement of Learning and Teaching
Birmingham City University
Level 2, Edge Building
Campus North
Birmingham B42 2SU
University of Cumbria is a Company Limited by Guarantee, Registered in England & Wales No. 06033238. Registered Office: University of Cumbria, Fusehill Street, Carlisle, CA1 2HH. Telephone 01228 616234.
Confidentiality: This email and its attachments are intended for the above named only and may be confidential. If they have come to you in error you must take no action based on them, nor must you copy or show them to anyone; please reply to this email and highlight the error.
Security Warning: Please note that this email has been created in the knowledge that Internet email is not a 100% secure communications medium. We advise that you understand and observe this lack of security when emailing us.
Viruses: Although we have taken steps to ensure that this email and attachments are free from any virus, we advise that in keeping with good computing practice the recipient should ensure they are actually virus free.