2009/11/2 Emma Weitkamp <[log in to unmask]>

List users may be interested in a new book:

Brake, M; Weitkamp, E (ed), 2009, Introducing Science Communication,
Palgrave: Basingstoke

From the jacket

From discussions of climate change to the latest arguments around stem cell
research, science has an impact on everyday life, yet  its intricacies are often
hard for the general public to grasp. The need to communicate these scientific
ideas to wide variety different public groups raises challenges for scientists
and science communicators alike.  What creative approaches can
communicators use to encourage more  participatation in scientific debates?


This long-overdue book explores how to communicate complex and sometimes
controversial scientific issues . Investigating the practices behind a range of
traditional media and more interactive approaches, the book looks at how
professional communicators interact with and present science communication
in all its guises. It explores the historical background of science communication
and examines how science continues to be referred to and used throughout
popular culture, the media, and museums. Practical chapters explain key
methods and gives tips on overcoming practical communication issues and
problems, whilst introducing the reader to a theoretical understanding of
science communication.



Apologies for cross posting.



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