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Dear all, Thank you so much for your responses to my mailing last week. I received lots of very useful information and now feel confident to forge ahead with our policy and strategy. A quick summary of responses includes: * A very useful business case. [permission would be required from the respondent to make this available to others] * A complete set of documents on preparing guidance and policy. [permission would be required from the respondent to make this available to others] * A suggestion to read Socitm's 2008 report entitled Web 2.0 and social networking: what they are and why they matter - a briefing for public sector managers. SOCITM, August 08: ISBN 1904414877 [This should be required reading for anybody working for a local authority with any responsibility for community engagement, or new technologies. It's written for ICT Managers in local authorities and tries to persuade them of the importance of embracing Web 2.0 technology - original respondent's comments]. * An invitation to join a fledging wiki. [The wiki is attempting to record Web 2.0 activity in UK public libraries and provide a forum for sharing ideas and (hopefully) business cases - original respondent's comments]. The URL is http:[log in to unmask] <http:[log in to unmask]> . * How to write a corporate strategy http://neilojwilliams.net/missioncreep/2009/how-to-write-a-corporate-twi tter-strategy-and-heres-one-i-made-earlier/ <http://neilojwilliams.net/missioncreep/2009/how-to-write-a-corporate-tw itter-strategy-and-heres-one-i-made-earlier/> * Social media strategies http://ahtgroup.com/services/social-media-strategies <http://ahtgroup.com/services/social-media-strategies> * Social networking in the public sector: developing a business case. http://aird.me/blog/?p=40 <http://aird.me/blog/?p=40> * Creating a social media plan for a museum http://www.museummarketing.co.uk/?p=151 <http://www.museummarketing.co.uk/?p=151> This is an article summarising some key issues in social networking practice for museums. * government document on the use of Twitter <http://blogs.cabinetoffice.gov.uk/digitalengagement/file.axd?file=2009% 2f7%2f20090724twitter.pdf> [I found this really useful - KS]. [You can read more from its author here <http://blogs.cabinetoffice.gov.uk/digitalengagement/post/2009/07/21/Tem plate-Twitter-strategy-for-Government-Departments.aspx> . Personally, I felt it gave a good set of guidance principles, some of which your organisation might choose to follow - original respondent's comments]. * Smithsonian Institution's Social and New Media Strategy <http://smithsonian20.typepad.com/blog/2009/07/smithsonian-web-and-new-m edia-strategy-v-10.html> [as a prompt to help me draft up some suggestions to offer for my own museum service's social media strategy, though the Smithsonian talks in more general terms than the detailed use of sites such as Facebook and Twitter - original respondent's comments]. * A suggestion to use Hootsuite <http://hootsuite.com/> - a third party application for managing Twitter and other web 2.0 sites. [I've started using this myself as a result, and can see the benefits that someone in an organisation can control direct access to all the Twitter streams and grant privileges to others who can then access specific accounts within HootSuite. You can't have a rogue member of staff deleting an account or following the wrong sort of accounts - which seems sensible - original respondent's comments] * Specifically for museums - [The Twitter hashtag #museumfactmonday which has come into some use recently, is good for scheduling promotional tweets about museums. There is also a social media and museums Facebook page - original respondent's comments]. I hope this is helpful to others who are preparing documentation for a web 2.0 presence. Kind regards, Kathy Shiel Corporate Records Manager Records Management Service Northumberland County Council Woodhorn, QEII Country Park, Ashington Northumberland, NE63 9YF E-mail [log in to unmask] <mailto:[log in to unmask]> or E-mail [log in to unmask] <mailto:[log in to unmask]> Tel : 01670 528026 website - NCC Modern Records Management Service: http://www.northumberland.gov.uk/recordsmanagement website - Northumberland County Council: http://www.northumberland.gov.uk <http://www.northumberland.gov.uk/> website -Woodhorn :http://www.experiencewoodhorn.com <http://www.experiencewoodhorn.com/> Our mission - to provide Northumberland with a first class document storage, retrieval and records management service. "Whatever the cost of our libraries, the price is cheap compared to that of an ignorant nation". (This quotation is attributed to Walter Cronkite) ________________________________ From: lis-pub-libs: UK Public Libraries [mailto:[log in to unmask]] On Behalf Of Shiel, Kathleen Sent: 17 November 2009 10:58 To: [log in to unmask] Subject: Policies/protocols for social networking sites Dear Group, We are looking to prepare a policy and/or a set of protocols for setting up and using an official Twitter and Facebook account for the museum. I know a lot of organisations are using these networking sites and wondered if you had policies in place. Would anyone be willing to share theirs with us? Kind regards, Kathy Shiel Corporate Records Manager Records Management Service Northumberland County Council/Woodhorn Charitable Trust, Woodhorn, QEII Country Park, Ashington Northumberland, NE63 9YF E-mail [log in to unmask] <mailto:[log in to unmask]> or E-mail [log in to unmask] <mailto:[log in to unmask]> Tel : 01670 528026 website - NCC Modern Records Management Service: http://www.northumberland.gov.uk/recordsmanagement website - Northumberland County Council: http://www.northumberland.gov.uk <http://www.northumberland.gov.uk/> website -Woodhorn :http://www.experiencewoodhorn.com <http://www.experiencewoodhorn.com/> Our mission - to provide Northumberland with a first class document storage, retrieval and records management service. "Whatever the cost of our libraries, the price is cheap compared to that of an ignorant nation". (This quotation is attributed to Walter Cronkite)