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Join us for the 2010 Visitor Studies Group one day conference and AGM. ------------------------- Audience Segmentation: Identifying and understanding your visitors Visitor Studies Group one day conference and AGM 29th January 2010, 10am-4.30pm Sackler Centre, Victoria and Albert Museum, London Visitors come along with a variety of backgrounds, motivations, goals and needs. It's not practical to develop a unique offer for every individual, so how can we best categorise our visitors and meet their needs? And what about those who don't visit? There are many different ways to segment audiences and no one-size-fits-all solution. Come and hear examples from a variety of institutions across the spectrum. John Falk will be providing his perspective, some of which is captured in his recent book, Identity and the Museum Visitor Experience. Speakers include: * Dr John Falk, Sea Grant Professor of Free Choice Learning, Oregon State University * Xerxes Mazda, British Museum * Jo Proctor, British Marketing Research Board * Sophie Duncan, BBC Book now: (price held from 2009) £70 - VSG members £90 - VSG non-members £40 - VSG student members £50 - VSG student non-members Registration fee includes lunch/tea&coffee For more information contact Georgina Bishop 020 7942 6028 or [log in to unmask] <mailto:[log in to unmask]> On behalf of the organising committee ------------------------- For updates on all Science Museum news and events sign up to our free e-newsletter at www.sciencemuseum.org.uk This e-mail and attachments are intended for the named addressee only and are confidential. If you have received this e-mail in error please notify the sender immediately, delete the message from your computer system and destroy any copies. Any views expressed in this message are those of the individual sender and may not reflect the views of the National Museum of Science & Industry. This email has been scanned for all viruses by the MessageLabs Email Security System.