In order to juxtapose anything, images/ideologies etc we have to accord some surplus (superior) meaning in one over the other. Hence we arrive at truth over lies, false over real etc. When we juxtapose, we can only arrive at ‘meaning’ through some form of master signification that retroactively posits one idea as truth. Hence religions historical and universal power. As such the current adoration of Vampires is nothing but the market in action as the signifier Vampire in the minds of the hapless screenager exudes surplus meaning because it was ‘planted’ there by the market, reinforced by the big and small screens in their lives. In short I think Bill is right on this one.
rwm
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