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Dear All This year, the annual conference of the Service Design Network, entitled "beyond basics", takes place on Madeira, Portugal, from 26th to 27th of October 2009. Having explored the basics of Service Design at last year’s sdn conference, it is now time to dig deeper into the field. We will present a vivid mix of different presentations and workshops in order to provide you with academic and practical expertise from renowned international players in the Service Design field. Don’t miss this chance to socialise, gain knowledge and exchange experiences with Service Designers and service-oriented companies worldwide! Click here for this year’s conference agenda! The Service Design Network is an international network of organisations & businesses working in and developing the Service Design domain. Our purpose is to develop and strengthen the knowledge and expertise in the science and practice of innovation and improvement of services. The sdn aims to develop and establish the Service Design discipline and professional identity. Make sure to register now and attend this internationally unique Service Design event! We are looking forward to seeing you all in October and an inspiring, motivating and gainful time on Madeira in Portugal! William Choi Associate Member Service Design Network Ubierring 40 50678 Cologne Germany Phone: +49 -(0)221-8275-3570 E-mail: [log in to unmask] www.service-design-network.org