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The Q-methodologist might like to look at Adam Curtis documentary series The Trap.  The second episode touches on the marketing of Prozac.

You can watch these for free on:

http://freedocumentaries.org/index.php

Deborah
  ----- Original Message ----- 
  From: CRAIG NEWNES 
  To: [log in to unmask] 
  Sent: Wednesday, October 14, 2009 4:18 PM
  Subject: Re: FW: Health Communications Research - better link


        http://www.huffingtonpost.com/andrew-weil-md/disease-mongering-good-fo_b_275616.html

        Craig
        --- On Wed, 14/10/09, COMBES Helen A <[log in to unmask]> wrote:


          From: COMBES Helen A <[log in to unmask]>
          Subject: Re: [COMMUNITYPSYCHUK] FW: Health Communications Research
          To: [log in to unmask]
          Date: Wednesday, 14 October, 2009, 12:50 PM


          Thank you.

          H



----------------------------------------------------------------------
          From: The UK Community Psychology Discussion List [mailto:[log in to unmask]] On Behalf Of CRAIG NEWNES
          Sent: 14 October 2009 11:21
          To: [log in to unmask]
          Subject: Re: FW: Health Communications Research


                Google Trendmongering
                Craig

                --- On Wed, 14/10/09, COMBES Helen A <[log in to unmask]> wrote:


                  From: COMBES Helen A <[log in to unmask]>
                  Subject: [COMMUNITYPSYCHUK] FW: Health Communications Research
                  To: [log in to unmask]
                  Date: Wednesday, 14 October, 2009, 9:10 AM


                  Can anyone from this group help this member of the Q community?

                  Helen Combes

                  -----Original Message-----
                  From: Helen Combes [mailto:[log in to unmask]] 
                  Sent: 12 October 2009 21:28
                  To: COMBES Helen A
                  Subject: Fwd: Health Communications Research



                  Begin forwarded message:

                  > From: Joanne Salay <[log in to unmask]>
                  > Date: 12 October 2009 19:35:53 BDT
                  > To: [log in to unmask]
                  > Subject: Health Communications Research
                  > Reply-To: Q Methodology Network <[log in to unmask]>
                  >
                  > Can anyone direct me to previous studies with the following focus?
                  > ......persuasive strategies and how pharmaceutical companies create
                  > exigence,-- the need where awareness did not previously exist. They 
                  > tap
                  >
                  > into emotions, attitudes, values, beliefs. Ideas of normalization and 
                  > medicalisation are credited to renown French philosopher Paul-Michel
                  >
                  > Foucault. Colucci (2006) defined, medicalisation as an attempt by 
                  > physicians to "remain moral with intent to turn the miserable body 
                  > into  a docile body. " (Colucci,  2006). It claims that through 
                  > medicine, disea ses are socially constructed by values and subjective 
                  > assumptions in the society in which it is developed. 


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