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terry, yes, of course. if you can't translate what a client desires into a language that designers can use to develop what might satisfy these desires, if you can't talk with your co-designers in ways that coordinates their contribution to a project, if you can't explain and justify what you propose to your stakeholders, if you can't talk to your fellow designers about what, how, and why you did what you did, then you are not a professional designer -- and certainly not a design teacher. lay-designers don't need a design discourse. they usually design for themselves, rearrange their furniture they way they see fit, cook a great meal, carve a nice figure from driftwood. all of this requires much imagination, but not necessarily coordination with other designers and stakeholders. competence in the use of a design discourse is what you acquire in design education. if you don't talk like a designer, can't think like a designer, can't work with others as a designer, you are not a designer klaus -----Original Message----- From: PhD-Design - This list is for discussion of PhD studies and related research in Design [mailto:[log in to unmask]] On Behalf Of Terence Love Sent: Monday, September 14, 2009 8:24 PM To: [log in to unmask] Subject: Re: On design - again? Hi Klaus, Is competence in design discourse relevant at all? It's not obvious to me that it is an essential aspect of design activity. Cheers, terry -----Original Message----- From: PhD-Design - This list is for discussion of PhD studies and related research in Design [mailto:[log in to unmask]] On Behalf Of Klaus Krippendorff Sent: Tuesday, 15 September 2009 3:45 AM To: [log in to unmask] Subject: Re: On design - again? fil, self-consciousness is a rather ambiguous and entirely mentalistic concept - like design thinking. how can you attribute it to someone or deny someone having it? i am inviting you to be less mentalistic and i propose that professional designers have articulable methods at their disposal and can justify to others what they do and are able to explain what they have accomplished. lay-designers may have a knack for design, may even do a good job at it, but are not familiar with design discourse. self-consciousness is difficult to teach. but the use of particular methods and an articulation of how a design was derived at is teachable indeed klaus