Dear Colleague,

 

MLA London is putting together a wide ranging workforce development programme for September 2009 to March 2010.  We are publishing the final programme on MLA London’s website very shortly but in the meantime you might be interested in this course.  Booking is open and we look forward to seeing you soon.

 

 

Advocating your Organisation: Gain the Support you Deserve

Date:     Friday 25th September 2009

Time:    0945 – 1630

Venue: MLA London, 4th Floor, 53-56 Great Sutton Street, London EC1V 0DG

Sector:  All sectors

 

Summary of the day

 

This session will demonstrate how a planned approach to advocacy, intended to influence the right people, in the right way, at the right time can put your organisation in a much stronger position.  It will support a range of activities including negotiating difficult budget decisions, riding out the economic storm, and taking advantage of funding opportunities. Advocacy is an essential element of marketing and communications: it is about systematically identifying stakeholders and building bridges to get their support, which may make the difference between success and failure.

 

Learning objectives

 

•                    Understanding how to make best use of advocacy

•                    Developing an Advocacy Strategy

•                    Understanding how advocacy sits with marketing and communications Developing methodologies for stakeholder and community engagement

 

Areas covered during the day

 

•                    Effectively reviewing which individuals have an impact on your organisation’s success

•                    Setting clear objectives

•                    Prioritising the tasks

•                    Developing and using a stakeholder engagement map for own organisation

•                    Workshop on engagement skills and techniques

 

Registration:      09:45 – 10:00

Course:                10:00 – 16:30

 

Trainers:              Hopkins van Mil
Cost:                      £125 (+ VAT) per delegate; cost includes all course papers, refreshments, and lunch.

London based museum may be eligible for a Renaissance London funded place.  Please call Sarah on 020 7549 1712 to check availability

 

Bookings: Download a booking form for MLA London's training courses  or contact the Sarah on 020 7549 1712; or to request a form via email: [log in to unmask]

 

**MLA London’s booking terms and conditions have changed.  Please read the booking form carefully.