The discussion about web stats for Creative Spaces got me thinking about my organisations web stats.
We have been using GoogleStats for a year now alongside StatCounter. GoogleStats gives me Unique Visits whereas StatCounter gives me Unique Visitors so they aren't measuring quite the same thing but, like others it seems, the results from GoogleStats are consistently lower.
Does anybody have an explanation for why this is?
I'm always telling my managers that the important thing with web stats is to look at trends and only compare like with like as far as possible but our governing bodies and funders are looking at web stats from all sorts of sources and it can be difficult to explain why our web stats are lower or higher than other museums.
I remember a while back someone - MLA? - did a survey of how we collect web stats in the museums sector and as well as asking about what web package was used also asked questions like "Does your organisation collect data on how many documents / images are download from your website?" Does anybody know if the results of that survey were ever published?
And what about museums using Flickr, YouTube etc. How do you monitor web usage of resources to these sorts of site?
Linda Ellis
Project Manager Website
Wolverhampton Art Gallery
Lichfield Street
Wolverhampton
West Midlands
WV1 1DU
tel. 01902 552 048
fax. 01902 552 053
www.wolverhamptonart.org.uk
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mitchell, Vicky
Sent: 10 August 2009 20:00
To: [log in to unmask]
Subject: Re: Creative Spaces stats
Yes, I agree - Google reigns yet again. They are the ones that most people are beginning to defer too despite returning fewer numbers, at least people know that now.
Vicky Mitchell
www.mylearning.org
Vicky Mitchell
My Learning Support
Museums Sheffield
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From: Museums Computer Group on behalf of Edward Baker
Sent: Mon 10/08/2009 16:21
To: [log in to unmask]
Subject: Re: Creative Spaces stats
Just use Google Analytics?
Edward Baker
--------------------
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2009/8/10 Matthew Cock <[log in to unmask]>
> Hi Dan,
>
> I am simply reporting what the stats package (awstats) that was set up
> for the site tells me. I am not able to tell whether it is reporting
> accurately, or completely. The work package being commissioned should
> allow us to assess that.
>
> Matthew
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Dan Zambonini
> Sent: 10 August 2009 16:03
> To: [log in to unmask]
> Subject: Re: Creative Spaces stats
>
> I've just put these into Excel, but suspect something is a little wrong
> with the data: with an average of about 50 pages per visit (which is
> probably the highest I've ever heard of, including Facebook), and an
> average time of 5:00 on the site, that means someone who visits is
> looking at a page every 6 seconds for the duration of their 5 minute
> visit?
>
> Dan
>
>
> On 10/08/2009 15:51, "Matthew Cock" <[log in to unmask]>
> wrote:
>
> > Dear MCG list,
> >
> > The BM received an FOI request last week about user metrics for
> > Creative Spaces, part of the NMOLP. Having collated them and sent them
>
> > off, I thought that the wider community might be interested too. I was
>
> > not able to give all of the figures requested (month on month user
> > figures or details about users, whether time spent, number of
> > collections, etc.) due to the poor state of the admin system, which is
>
> > part of the package of improvements for Creative Spaces being scoped
> > at the moment. Also, I would say that the figures below only relate to
>
> > an incomplete site which is currently not being promoted with 100%
> vigour by the partners.
> >
> >
> >
> >
> >
> > Unique visitors
> >
> > visits
> >
> > pages
> >
> > pages per visit
> >
> > av time on site (mm:ss)
> >
> > direct
> >
> > from other Creative Spaces instances
> >
> > via Search Engines
> >
> > Mar 2009
> >
> > 4140
> >
> > 6453
> >
> > 1,049,656
> >
> > 162.66
> >
> > 08:36
> >
> > 96.20%
> >
> > 3.60%
> >
> > 0.00%
> >
> > Apr 2009
> >
> > 2951
> >
> > 5749
> >
> > 328,032
> >
> > 57.06
> >
> > 05:55
> >
> > 93.60%
> >
> > 5.60%
> >
> > 0.60%
> >
> > May 2009
> >
> > 4376
> >
> > 9170
> >
> > 519,410
> >
> > 56.64
> >
> > 04:55
> >
> > 94.90%
> >
> > 4.50%
> >
> > 0.50%
> >
> > Jun 2009
> >
> > 3399
> >
> > 8090
> >
> > 356,768
> >
> > 44.10
> >
> > 04:53
> >
> > 95.50%
> >
> > 3.70%
> >
> > 0.70%
> >
> > Jul 2009
> >
> > 2490
> >
> > 7412
> >
> > 417,627
> >
> > 56.34
> >
> > 06:20
> >
> > 96.20%
> >
> > 3.30%
> >
> > 0.30%
> >
> >
> >
> >
> >
> > Matthew
> >
> > Head of Web | Department of Learning and Audiences| The British Museum
>
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