Advanced Interpretation
&
Interpretive Planning Course
September 1-4, 2009
Plas tan y Bwlch, Wales
(Snowdonia National Park Training Center)
This advanced course on
interpretation is designed for anyone working in interpretation, and ideally for
those with some background or training in interpretation, who would like to
advance their knowledge and skills in new “field tested” interpretive planning
strategies.
This will be a very
hands-on course, and participants are asked to bring interpretive
planning/design projects with them to work on as part of the course, to be able
to apply new interpretive planning strategies (and media options) to their own
projects. Interpretive planning
consultation on individual projects will be provided. Participants are also encouraged to
bring their lap top computers with them as well.
The course is designed for
participants working for Government Agencies, Historic Sites, Museums, National
Parks, Heritage Sites, Commercial Heritage Attractions, World Heritage Sites,
University Lecturers/graduate students, Botanical Gardens and Zoos, or any other
interpretive facility.
Workshop topics will
include
-
Review of Tilden’s Interpretive Principles (provoke, relate,
reveal).
-
The psychology of heritage
visitors – learning and remembering your theme and
message.
-
Visitor surveys and survey
research – who are your market groups and their visit
motives?
-
The interpretive planning
model for outcome (objective) based planning to include: themes, objectives,
visitor analysis, media selections, implementation strategies and
evaluation.
-
Application of the concepts
of Mass Customization and Markets of One for interpretive
planning. Also review of “The
Experience Economy” as applied to interpretive planning and program/services
development.
-
Market creations – how to
grow new audiences (numbers and income).
-
Marketing for
Interpretive/Heritage Sites as part of the interpretive planning
process.
-
Financial considerations and
feasibility analysis for sustainability of your interpretive plan – creating an
implementation a phasing strategy and budget for plan
implementation.
-
Evaluation (measure twice,
cut once) – will your interpretation work accomplish your stated
objectives?
-
New Interpretive Media and
Materials (costs, warranties, and sustainability).
-
Take home a solid
“interpretive” plan draft for your
project.
The workshop instructor is John Veverka, a Certified Interpretive Planner and Trainer, with 30 years of experience in interpretive planning/training world-wide and the author of the text book “Interpretive Master Planning”. You can visit his web site: http://www.heritageinterp.com for more information on his background and experiences, or contact him by e-mail at [log in to unmask]. for any particular content questions.
Location:
This 4-day residential course will be held
at Plas tan y Bwlch (Snowdonia National Park Training Center),
Course details and registration materials are available at
http://www.plastanybwlch.com, or by contacting the course manager:
[log in to unmask]
Supported by the Countryside Council for
The Countryside Council for