Advanced Interpretation &

Interpretive Planning Course

 

September 1-4, 2009

Plas tan y Bwlch, Wales

(Snowdonia National Park Training Center)

 

This advanced course on interpretation is designed for anyone working in interpretation, and ideally for those with some background or training in interpretation, who would like to advance their knowledge and skills in new “field tested” interpretive planning strategies.

 

This will be a very hands-on course, and participants are asked to bring interpretive planning/design projects with them to work on as part of the course, to be able to apply new interpretive planning strategies (and media options) to their own projects.  Interpretive planning consultation on individual projects will be provided.  Participants are also encouraged to bring their lap top computers with them as well.

 

The course is designed for participants working for Government Agencies, Historic Sites, Museums, National Parks, Heritage Sites, Commercial Heritage Attractions, World Heritage Sites, University Lecturers/graduate students, Botanical Gardens and Zoos, or any other interpretive facility.

 

Workshop topics will include

 

       -        Review of Tilden’s Interpretive Principles (provoke, relate, reveal).

-          The psychology of heritage visitors – learning and remembering your theme and message.

-          Visitor surveys and survey research – who are your market groups and their visit motives?

-          The interpretive planning model for outcome (objective) based planning to include: themes, objectives, visitor analysis, media selections, implementation strategies and evaluation.

-          Application of the concepts of Mass Customization and Markets of One for interpretive planning.  Also review of “The Experience Economy” as applied to interpretive planning and program/services development.

-          Market creations – how to grow new audiences (numbers and income).

-          Marketing for Interpretive/Heritage Sites as part of the interpretive planning process.

-          Financial considerations and feasibility analysis for sustainability of your interpretive plan – creating an implementation a phasing strategy and budget for plan implementation.

-          Evaluation (measure twice, cut once) – will your interpretation work accomplish your stated objectives?

-          New Interpretive Media and Materials (costs, warranties, and sustainability).

-          Take home a solid “interpretive” plan draft for your project.

 

The workshop instructor is John Veverka, a Certified Interpretive Planner and Trainer, with 30 years of experience in interpretive planning/training world-wide and the author of the text book “Interpretive Master Planning”.  You can visit his web site: http://www.heritageinterp.com for more information on his background and experiences, or contact him by e-mail at [log in to unmask]. for any particular content questions.

 

Location:

 

This 4-day residential course will be held at Plas tan y Bwlch (Snowdonia National Park Training Center), Wales.  The course fee is £353 which includes B&B and all meals.    A course field trip to the Welsh National Slate Mine Museum is also included, as well as guest speakers on new interpretive media and technologies. A copy of the text book “Interpretive Master Planning” will be provided, as well as an interpretive planning resource CD.  Course enrollment is limited to 20 participants, so book early.

Course details and registration materials are available at http://www.plastanybwlch.com, or by contacting the course manager: [log in to unmask]

Supported by the Countryside Council for Wales.
The Countryside Council for Wales is offering a limited number of fellowships for individuals working within Wales. Those wishing to apply should contact the Professional Training Administrator at Plas Tan y Bwlch.