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Hi Ken, There is some interesting meterials about the customers' involvement in the design process in the field of mass customisation. Have a look at this list: Berger, C. and Piller, F. Customers as Co-Designers. The SAP Magazine, 120. 12-16.Hippel, E.v. Democratizing innovation. MIT Press, Cambridge, 2005.Zhang, X. and Chen, R.-q., An Empirical Study on Value Co-creation System by Integrating Customers. in Management Science and Engineering, 2007. ICMSE 2007. International Conference on, (2007), 1068-1073.Ulrich, P.V., Anderson-Connell, L.J. and Wu, W. Consumer Co-design of Apparel for Mass Customization. Journal of Fashion and Marketing and Management, 7 (4). 398-412. Good luck, Morteza Pourmohamadi www.pourmohamadi.net --- On Tue, 4/21/09, Thomas Schoenweitz <[log in to unmask]> wrote: From: Thomas Schoenweitz <[log in to unmask]> Subject: Re: Research Request: Co-Creation To: [log in to unmask] Date: Tuesday, April 21, 2009, 1:49 PM Hi! I am writing a thesis about Service Design and that generally has to do with some kind of co creation. Some of my references that might help with your request: - Pinhanez C. 2009. Services as Customer Intensive Systems. Design Issues 25(2): 3-13 - Henri Barki and Jon Hartwick. 1994. Measuring User Participation, User Involvement, and User Attitude. pp. 59-82. - RICHARD B. CHASE. 1981. The Customer Contact Approach to Services:Theoretical Bases and Practical Extensions Some Service Design Processes in theory: - Ramaswamy, - ISO, - Edvardsson & Olsson (found in Bullinger & Schreiner, 2003) - Edvardsson & Olsson, - Scheuing & Johnson, - Ramaswamy, - Jaschinski, - Shostack (found in Schneider et al., 2003) Service Design Processes in Praxis: - www.designthinkers.nl (there is a slideshow on the page) - www.enginegroup.co.uk - IDEO (Tom Kelley: The Art of Innovation) Hope I could help. Best regards, Thomas Student, MHMK Munich