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Social networking and online communities are
changing the way we do
business - don't miss this one day seminar
ONLINE COMMUNITIES -
WHAT CAN SCHOLARLY PUBLISHING LEARN FROM OTHER
INDUSTRIES?
Tuesday 7 July, London
(1000-1630)
Chair:
Pam Sutherland, Operations Director, Oxford Journals
Scholarly publishers have much to learn from
other industries who are already taking advantage of social networking and
online communities to drive their core businesses. ALPSP has brought together
leading experts and practitioners from computer games, the specialist press,
magazine publishing, mass-market book publishing, content service providers for
mobile devices and the author of a major US report on collaboration and social
community to show what is happening beyond the scholarly publishing
horizon.
WHO SHOULD ATTEND? Editorial, Publishing and
Marketing Staff and anyone who has to make or influence future business
development decisions.
This ALPSP seminar will use the successful 'Back
It or Bin It' format, first introduced in 2007. Each delegate will be given 500
ALPSP pounds to spend on any of the investment opportunities presented by the
industry experts. How would you spend your money? Who has taught you the most?
Which is the best investment?
PROGRAMME
OVERVIEW
MAGAZINE PUBLISHING: Building online
communities to support successful media brands
Dan
Thornton, Community Marketing Manager, Bauer Media
GAMES: User-generated content driving an online
community
Alex Evans, CTO and co-founder of Media
Molecule, creators of 'LittleBigPlanet' published by
Sony for PS3.
SOCIAL NETWORKING TO SUPPORT GENERAL
PUBLISHING
Ros Lawler, Director of eCommerce, Random
House
PUBLISHING CONTENT FOR MOBILE
DEVICES
Speaker to be confirmed
HOW ARE COMPANIES IN
THE USA GETTING THE BEST OUT OF SOCIAL MEDIA AND ONLINE
COMMUNITIES?
Steve Paxhia, Principal, Beacon Hill Strategic
Solutions; co-author of Gilbane Report: Collaboration
and Social Media - 2008
SPECIALIST NEWSPAPERS: How the Times
Educational Supplement has developed a successful online
community
Gail Robinson, Community producer
TES
Venue: British Institute of Radiology, 36
Portland Place, London, W1B 1AT
See http://www.alpsp.org/ngen_public/event.asp?id=9138 or contact me for details