*** with apologies for cross posting ***
Social networking and online communities are changing the way we do business
- don't miss this one day seminar
ONLINE COMMUNITIES - <http://www.alpsp.org/ngen_public/event.asp?id=9138>
WHAT CAN SCHOLARLY PUBLISHING LEARN FROM OTHER INDUSTRIES?
Tuesday 7 July, London (1000-1630)
Chair: Pam Sutherland, Operations Director, Oxford Journals
Scholarly publishers have much to learn from other industries who are
already taking advantage of social networking and online communities to
drive their core businesses. ALPSP has brought together leading experts and
practitioners from computer games, the specialist press, magazine
publishing, mass-market book publishing, content service providers for
mobile devices and the author of a major US report on collaboration and
social community to show what is happening beyond the scholarly publishing
horizon.
WHO SHOULD ATTEND? Editorial, Publishing and Marketing Staff and anyone who
has to make or influence future business development decisions.
This ALPSP seminar will use the successful 'Back It or Bin It' format, first
introduced in 2007. Each delegate will be given 500 ALPSP pounds to spend on
any of the investment opportunities presented by the industry experts. How
would you spend your money? Who has taught you the most? Which is the best
investment?
PROGRAMME OVERVIEW
MAGAZINE PUBLISHING: Building online communities to support successful media
brands
Dan Thornton, Community Marketing Manager, Bauer Media
GAMES: User-generated content driving an online community
Alex Evans, CTO and co-founder of Media Molecule, creators of
'LittleBigPlanet' published by Sony for PS3.
SOCIAL NETWORKING TO SUPPORT GENERAL PUBLISHING
Ros Lawler, Director of eCommerce, Random House
PUBLISHING CONTENT FOR MOBILE DEVICES
Speaker to be confirmed
HOW ARE COMPANIES IN THE USA GETTING THE BEST OUT OF SOCIAL MEDIA AND ONLINE
COMMUNITIES?
Steve Paxhia, Principal, Beacon Hill Strategic Solutions; co-author of
Gilbane Report: Collaboration and Social Media - 2008
SPECIALIST NEWSPAPERS: How the Times Educational Supplement has developed a
successful online community
Gail Robinson, Community producer TES
Venue: British Institute of Radiology, 36 Portland Place, London, W1B 1AT
See <http://www.alpsp.org/ngen_public/event.asp?id=9138>
http://www.alpsp.org/ngen_public/event.asp?id=9138 or contact me for details
Lesley Ogg
Senior Coordinator, Events & Information Systems
Association of Learned and Professional Society Publishers
E: <blocked::blocked::mailto:[log in to unmask]> [log in to unmask]; T: 01245
260571; F: 01245 260935; <blocked::http://www.alpsp.org/> www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales Registration no: 4081634. Registered Office: Blenheim House, 120
Church Street, Brighton, BN1 1AU, UK
