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Dear Colleagues, The following edited collection has been published by I.B. Tauris. Mainstreaming Sex: The Sexualization of Western Culture Introduction: The Sexualization of Culture Feona Attwood Section 1: Pornography and Pornographication The New Pornographies: Representation or Reality? Simon Hardy Pleasing Intensities: Masochism and Affective Pleasures in Porn Short Fictions Clarissa Smith “Choke on it, Bitch!”: Porn Studies, Extreme Gonzo and the Mainstreaming of Hardcore Stephen Maddison From Porn Chic to Porn Fear: the Return of the Repressed? Brian McNair Section 2: Sexualization and Mainstream Media The Mainstreaming of Masturbation: Autoeroticism and Consumer Capitalism Greg Tuck Supersexualize Me!: Advertising and the ‘Midriffs’ Rosalind Gill Whatever Happened to Cathy and Claire?: Sex, Advice and the Role of the Agony Aunt Petra Boynton Section 3: Striptease Culture Too Much Too Toung?: Young People, Sexual Media and Learning Sara Bragg & David Buckingham Some Texts Do It Better: Women, Sexually Explicit Texts and the Everyday Dana Wilson-Kovacs Keeping Fit in Six Inch Heels: The Mainstreaming of Pole Dancing Samantha Holland & Feona Attwood BUST-ing the Third Wave: Barbies, Blowjobs and Girlie Feminism Rebecca Munford