As you may be aware the City Archives, University of Hull special collections and the
Local Studies library in Hull are joining together to move to new premises in
the Hull History Centre at the end of this year. The building has been made
possible by a huge grant from the Heritage Lottery Fund, which has also made my
role possible. I'm the audience development officer for the Hull History Centre
and part of my remit is to engage people across Hull in the services that will be made
available through the Hull History Centre. My job is to increase a sense of
ownership of Hull's historic treasures among the
people of Hull
and to raise awareness of how the collections can be relevant and useful to
their lives.
So far I
have held some limited consultation. In order to monitor who I have spoken
with, and to help me analyse their responses, I've been collecting their
postcodes with their permission. I'm looking for a good way to measure (the
actual gathering not the evaluating) of socio-economic data of who we are
interacting with.
Audiences Yorkshire have done research in Hull that can help me interpret postcodes
back into socioeconomic data about our audiences. I'm also looking at the
Indices of Multiple Deprivation. Audiences in Hull
are markedly more deprived than other parts of Yorkshire.
I therefore want to measure whether we are engaging with people from deprived
backgrounds in a non-intrusive way. I.e. not by making them fill in a
census-style form every time they fill in a consultation form etc.!
Has any list member conducted this kind of measuring before? Can the
list offer any advice on this?
Thanks
very much
Arike
-----Original
Message-----
From: Farrow
Esther
Sent: 25 March 2009 09:08
To: Oke Arike
Subject: RE: Away day prepps
Hi,
All sounds good to me. I can imagine
management-y people bringing up the same old issues though so we might need to
be prepared for that and just not give them ages to speak. Could we think about
4 possible types of volunteers (giving them a name and a place to live, age
etc.); retired people, work experience, students and perhaps NEETs placements
and brainstorm how we could attract them; what to offer, what they want out of
it and where to advertise? Just an interfering thought…It’s
something audiences Yorkshire did on a
training course I went on about audience development. For example ours was a 65
year old Fisherman’s widow called ‘Betty’ living on Hainton Ave. who
went to bingo, babysat the grandchildren and went out on Freeman Street drinking at the weekend;
we had to think about how we could attract her to the museum.
I’m popping over to local studies in
about half an hour, I need to redo a photocopy and then I going over to
archives to scan it. So I’ll see you in a few minutes anyway.
E
Esther Farrow
Education Officer
Hull History
Centre
01482-318741/01482-615102
From:
Oke Arike
Sent: 24 March 2009 14:34
To: Farrow
Esther
Subject: Away day prepps
So, I have pretty much decided on my away day activities.
I'm using the external version of Outlook and it won't let me send you a
calendar invite. *However* could we reserve an entire morning (the 15th?) just
the two of us to practice our activities? Could we use 35 High Street for this?
My activities (still works in progress):
1 - setting objectives (5 mins) this is part of
my initial presentation.
I'll take one or two objectives for audience development
from the bid and deconstruct them a bit. Then I will invite a 'brainstorming/
thought showering'-style blast of ideas from the floor. I'll write them onto
the flipchart.
2 - full group activity (20 mins plus 10 min buffer time)
Before the day I will survey the existing volunteers on
their thoughts and feelings about their volunteering experience.
This activity is in five parts.
a) I give a short intro to how volunteering might be
structured at the HHC. 2/3m
b) The group is split into four smaller groups. Each gets a
strangely shaped piece of flipchart paper to write ideas on one of the
following - What do we gain from involving volunteers? - What do
volunteers gain from the experrience? - How can we attract people to volunteer
with us? - WHat are the potential issues and problems with involving
volunteers? 10m
c) Feedback to the full group. We discuss how to surmount
the issues and problems. I stick the strangely shaped sheets onto a wall. 10m
d) The group now spilts into three groups. Each gets another
strange shape of flipchart paper. They have to discuss and write on the paper
ideas on one of the following - Ways we can support volunteers? Ideas for
volunteer roles? How can we recognise and celebrate volunteers' work? 5m
e) Feedback to the full group - I stick last sheets to the
wall to reveal... a volunteer with a halo! :D
Finish with explaining where to find electronic copies of
volunteer management toolkits and resources, and the draft framework for the
HHC (they can then read this all later at their leisure)
Before the day I will have fully completed and partially
completed some of my project planning forms for various outreach ideas.
a) I explain the forms to the group. 5m
b) Splitting the group into smaller sections (maybe two or
three) they pick one of the partially completed forms, or take a blank one to
fill in with a new idea, and work on discussing filling it in. This should work
out like the planning meeting that we had with Isaac the other day. 10m
c) Feedback to the group and short discussion on the ideas,
feasibility and timescales. 5m
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