This might be of interest for us working with video in organisations -- Thilo Hoffmann is a friend here in Zurich who mainly works & promotes the 30 seconds video format:

http://moma.org/explore/multimedia/videos/6/videos-special-projects
http://moma.org/explore/moma_voices

30 SECONDS by Thilo Hoffmann featured at MoMA New York new website
50 Scenes in 30 SECONDS at the MoMA

Concept: You have 30 seconds of film. What are you going to show? Swiss
multimedia artist Thilo Hoffmann has asked this question to over 400
people around the world, then let the camera roll. The result reveals
a wide range of inventive personal stories and insights that have now
caught the attention of the Museum of Modern Art in New York.

The attractive new MoMA website features a section “New Voices” which
is being launched with Hoffmann’s “30 Seconds”. The museum has
commissioned the Zurich based artist to work with over 50 MoMA members
and staff, to use the building as inspiring setting for their
spontaneous short movies.

Starting at 12PM (EST), 6th of March, the poignant and highly
entertaining videos can be viewed, discussed and shared at http://www.moma.org/multimedia

The “New York Times” has already reported MoMA’s spectacular new
online performance. The story is accompanied by the first “30 SECONDS“
on their website: http://www.nytimes.com/2009/03/05/arts/design/05moma.html

Cheerio

Dr. JO Maier

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