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Producing Effective Information for Patients: The Key Issues Thursday 12th March 2009, The Midland Hotel, Manchester Through a range of presentations, panel sessions and master classes, this 4th annual PiFconference will look at effective ways to both improve information itself and raise its profile as a valuable and necessary intervention. Topics include: § How is information ‘effective’? § Why do patients need information? § What kind of information do patients need? § Who should be providing information? Keynote speakers: § Professor Jeff French Director National Centre for Social Marketing § Neil Prime Head of Analytical SupportHealthcare Commission § Dennis Carrington, Health LiteracyDepartment for Innovation, Universities & Skills To download a copy of the conference programme, please click here (www.healthcare-events.co.uk/conf/booking.php?action=home&id=236&confbook=64dbed56953063a166a060b463c39505)