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terry, to me it does all the things you mention if a design supports flow for the user. chris had something different in mind, if i understand him correctly, the commitment of a designer to the process. i think this combines well klaus -----Original Message----- From: PhD-Design - This list is for discussion of PhD studies and related research in Design [mailto:[log in to unmask]] On Behalf Of Terence Love Sent: Saturday, February 28, 2009 9:10 AM To: [log in to unmask] Subject: Re: Passion Dear Chris, Ken, and Klaus and all, I can see how the idea of 'passion' is connected with all sorts of things, I'm wondering though about the detail of how seeing design in terms of 'passion' will make design more useful, profitable, faster to market, reduce failures and all the other things that design research helps with? Best wishes, Terry