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We have 7 places remaining on this course: WEB 2.0: WHY IT MATTERS AND WHAT YOU NEED TO KNOW - A PRACTICAL GUIDE Thursday 19 March 2009, London This is a highly interactive course, with computers provided for all delegates. 'Wealth of information from two experienced tutors' 'Course material - excellent! It was great to have all the information immediately accessible online' 'I would highly recommend this course' (see further comments online) TUTORS: <http://www.alpsp.org/ngen_public/article.asp?aid=1604> David Smith, CABI, <http://www.alpsp.org/ngen_public/article.asp?aid=28645> Will Russell, Royal Society of Chemistry OVERVIEW: 'The web is the most disruptive influence on publishing since the invention of movable type. And now we have at our disposal the most powerful information dissemination tool in publishing history. If that doesn't make you feel excited then nothing will.' -Timo Hannay, Nature Web 2.0 principles and practices can allow publishers of all sizes to communicate and engage effectively with customers and communities in ways radically different from traditional marketing relationships, resulting in true two-way communication. This practical course will clear away any perceptions that Web 2.0 is a mix of confusing jargon and technology, and demonstrate how Web 2.0 thinking and tool use can help publishers to become more successful and increase revenue. PROGRAMME:An overview of what tools are out there, what they enable, and what some organizations have already achieved in utilizing them. Practical sessions to illustrate how simply the technologies can be implemented. How the tools can then be used for group and specialist community communications. An understanding of the issues and implications of the Web 2.0 world. WHO SHOULD ATTEND: This course is suitable for non-technical staff who have responsibility for communicating with customers in their widest sense (buyers, potential buyers, readers, authors and referees), building communities, or driving business developments within their organization (e.g. marketing staff, publishers, editors, product managers, and business development staff). For futher information and to book: <http://www.alpsp.org/ngen_public/article.asp?aid=28621> http://www.alpsp.org/ngen_public/article.asp?aid=28621 Also coming soon: Project Management for Publishing, 30 April: http://www.alpsp.org/ngen_public/article.asp?aid=28615 Amanda Whiting, Training Coordinator Association of Learned and Professional Society Publishers email: [log in to unmask], telephone: 01865 247776 www.alpsp.org <http://www.alpsp.org/>