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I will admit to resorting to the headline "Credit crunch? Let the Library Service give you something for nothing" (-: The ALA seems to have picked this up and running across the pond, perhaps CILIP could follow suit, with a few articles sent out to some of the red-tops, for example? Steven Steven Heywood Rochdale Library Service Wheatsheaf Library Baillie Street Rochdale OL 16 1JZ http://www.rochdale.gov.uk/libraries http://libraries.rochdale.gov.uk ________________________________ From: lis-pub-libs: UK Public Libraries [mailto:[log in to unmask]] On Behalf Of Mike Maguire Sent: 27 January 2009 12:41 To: [log in to unmask] Subject: Carpe diem! - the CREDIT CRUNCH & Public Libraries ... was RE: library use in times of economic downturn Thanks Mike Good points to raise re increasing use, though to some degree this could be masked in the rise in membership & usage we've been experiencing as part of NYR. Another interesting area is how many library services are turning to focus on "The Credit Crunch" and thinking of actively marketing what we have to offer individuals & communities? We're intent on developing this & made a start with a pre-Christmas press release "Buy none get 8 free". Early days yet in fully developing approaches to this, but it might be interesting if we shared ideas/initiatives/approaches between library services even if the majority seem fairly obvious. One to watch out for that's not quite so obvious is the BBC's new RaW programme including a strong element of Financial Literacy. Apart from becoming directly involved in making this available in libraries through the library PN network, ... promotion amongst a range of potentially interested organisations could include opportunities for libraries to develop stronger mutual links & "a touch of cross-marketing" with the range of organisations actively involved in providing more in depth financial & other advice to individuals. And more obviously, actively working up the library service's role and various service "offers" in Credit Crunch times alongside other services in your home local authority & with relevant public service & other partners is essential and provides further opportunities for internal and wider marketing. Come to think of it, it would also be very useful to share/hear of comments, reactions & experiences from our library service users' perspectives! And ... mmmm ... any chance of some national level publicity & marketing highlighting what public libraries can do ? ... leading questions raised in parliament, media programming etc.? No doubt thoughts are already turning in these directions? Mike Mike Maguire Service Development Manager Devon Library & Information Services tel 01392 384326 fax 01392 384316 mailto:[log in to unmask] <mailto:[log in to unmask]> http://www.devon.gov.uk/library/ <http://www.devon.gov.uk/library/> Disclaimer: http://www.devon.gov.uk/email.shtml <http://www.devon.gov.uk/email.shtml> THINK CARBON FOOTPRINT! - Do you really need to print this email? Save Paper - Save Money - Reduce Waste -----Original Message----- From: lis-pub-libs: UK Public Libraries [mailto:[log in to unmask]] On Behalf Of Mike Stores Sent: 27 January 2009 10:45 To: [log in to unmask] Subject: library use in times of economic downturn I'm sure that colleagues will have noticed the rash of articles both in print and on-line that note that libraries are becoming more popular as the economy continues to struggle. Even CILIP seem to have noticed: Recession boosts library use - CILIP Library & Information Update blog http://communities.cilip.org.uk/blogs/update/archive/2009/01/26/recessio n-boosts-libraries-radio-interview.aspx <http://communities.cilip.org.uk/blogs/update/archive/2009/01/26/recessi on-boosts-libraries-radio-interview.aspx> There's also an excellent article in the Wall Street Journal: The financial crisis has caused a lot of withdrawals at the public library. http://online.wsj.com/article/SB123197709459483585.html <http://online.wsj.com/article/SB123197709459483585.html> A quick internet search will turn up many more example. I'm wondering if colleagues throughout the country have noticed an increase in usage? We have been experiencing increasing numbers of visitors, enquiries, people joining the library and in some cases, issues. Perhaps this is the time to highlight what libraries can do and stress how they can help jobseekers, for example. 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