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From: Chris Rust Sat 12/13/2008 8:17 AM > Maybe we need some research into > whether a picture is really worth 1000 words, Chris, Ralph Caplan gave a talk at the 1987 AIGA conference in San Francisco. It later turned into an article--exactly one thousand words on the subject of a picture being worth a thousand words. As I remember, he said that the proverb was originally ten thousand and he wondered why the promoters of picture value had deflated the claim. In the same talk/essay he said that when client would say "I know what I want to say; I just can't put it into words" he'd say "What do you have it in now?" Gunnar ---------- Gunnar Swanson Design Office 1901 East 6th Street Greenville, North Carolina 27858 [log in to unmask] +1 252 258 7006 at East Carolina University: +1 252 328 2839 [log in to unmask]