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James Morley wrote: > Does anyone have any evaluation, advice or just gut feelings about putting > URLs on printed signage and in leaflets etc? I ask this specifically in the > context of when you have a lot of in depth information online that people > could use to follow up after their visit. Interesting discussion. My instinct would be that very few people will memorize the URL, whether it's to a specific page, to a 'shortcut' like /blah, or even if it's just the home URL. Although this might depend on how well-known your website is generally - the BBC for instance probably has a greater recall factor for its bbc.co.uk domain than most websites do, although they still manage to confuse things by switching branding every few years (from BBCi to bbc.co.uk to 'Online' - see blog post<http://www.bbc.co.uk/blogs/bbcinternet/2008/12/it_is_a_few_months.html> ). In short, I'm willing to bet that most people will find your website via searching (as your web stats probably already show). This doesn't mean there's no point in putting the URLs anywhere though, as the most important thing isn't communicating where people can find your website, but why they should bother. Displaying the URL may help to remind visitors that you have a website (which you're proud enough of to be promoting), whethere or not they remember it. That said, the main thing you can do is to give people a reason to go to your website when they get home. Saying "there's more information about this topic on our website" is a start, but is a bit vague, and begs the question why can't have the information there and then. Better would be to play on the fact that your website can offer a different, perhaps more interactive/personalised type of experience, or on the fact that your website can be updated over time. So, something like "find out how this topic affects your neighbourhood by entering your postcode on our website" or "track this topic as it develops by subscribing to the news updates on our website". This is all assuming a print -> online transition, which is tricky. If you've got interactive terminals, then you can go one better showing your website and/or letting people e-mail themselves a link to it or subscribing to e-mail updates. All of which is much more effective than printing URLs on the walls! (though do that too). As to 'QR codes' (2D barcodes) - has anyone seen anyone actually use them, other than as a test? I've got a brand new Nokia phone, and I can't even find the code-reading application (which apparently is pre-installed somewhere...). Frankie Roberto Experience Designer, Rattle 0114 2706977 ************************************************** For mcg information and to manage your subscription to the list, visit the website at http://www.museumscomputergroup.org.uk **************************************************