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**Apologies for cross-posting** Especially in today's economic climate, if you are to make a success of new journal launches, it's even more important that you get your strategy right. Which is why, if you haven't already booked a place on the ALPSP seminar on which is being held in London on November 14 - you should do so now. Making a Success of Launching New Journals Date: 14 November, 2008 Venue: British Institute of Radiology, 36 Portland Place, London W1B 1AT Chair: Jayne Marks, SAGE Launching journals was once an every day part of providing an academic publishing service. Whenever a new field of research emerged, a new journal would be published. But this has changed dramatically over the last ten years. Fewer and fewer publishers are launching new titles and those that do are finding it harder to make them successful. This seminar will explore the process of launching new journals and some of the traits of successful launches, including how some publishers have responded to the changing pressures and opportunities in today's academic market. Speakers will explain some of the different business models now available for new launches and how to determine what is right for your proposal. We will also ask the question whether the academic community needs any more journals and if launching is not the right option, what is. Speakers will come from publishers and societies that have launched journals and from the subscribing market to share how they view new journals. The seminar is aimed at anyone thinking about launching a journal or wondering how to provide a publication outlet for an emerging field. The Chair is Jayne Marks of Sage, and the speakers are an impressive assembly of not just experienced publishers but also academics and librarians Sarah Thomas of RSC, Robin Bloxsidge of Liverpool University Press Stacey Gubb of Taylor and Francis Peter Collins of Nature Publishing Group Tessa Pickett of Sage Mark Patterson of PLoS Jeremy Theobald of Emerging Health Threats Forum David Inglis of the University of Aberdeen Graham Stone from the University of Huddersfield. For more information or to book please follow <http://www.alpsp.org/ngen_public/article.asp?aid=5602> 'Making a success of launching new journals' or contact Diane French at [log in to unmask] or call +44 (0)1827 709188 ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: Blenheim House, 120 Church Street, Brighton, BN1 1AU, UK