Dear Colleagues

You may be interested in an article in the October 2008 Harvard Business Review. Entitled ‘The contribution revolution – letting volunteers build your business’ and written by Scott Cook, it contains very useful advice on engaging users in on-line activity with organisations and the impact that can have on ‘brand’ loyalty, product/service development and understanding user needs. Whilst written for the commercial world it has a lot of relevance to our services.

With regards

Elizabeth

Elizabeth Oxborrow-Cowan

Consultant Archivist

Tel/fax 01939 234289