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Call for Papers Writing Design: Object, Process, Discourse, Translation
The Design History Society Annual Conference
Hosted by the tVAD Research Group University of Hertfordshire, Hatfield, UK
3-5 September 2009.
http://sitem.herts.ac.uk/artdes_research/tvad/event030909.html
Co-convenors: Dr Grace Lees-Maffei and Jessica Kelly

How do we find out about design, as both practice and object, including the
processes of designing, crafting and manufacture, marketing and consumption?
A variety of methods and sources ranging from observation, participation,
interview and oral history, to object analysis and documentary and visual
interpretation is used in order to understand the processes and products of
design and material culture. In both researching design and preparing
resultant outcomes, designers, design historians, practitioners of design
studies, material culture studies, popular culture studies and literary
studies use words, whether written or spoken, to describe visual and
material processes and objects. Understanding design involves the use and
translation of sources, both pictorial/material and written/verbal as our
keynote speakers Jeffrey L. Meikle, Professor of American Studies and Art
History at the University of Texas and Dr Paul Jobling, Senior Lecturer,
History of Art and Design at the University of Brighton, will explore.

As is fitting in the wake of the Design History Society’s 30th Anniversary
and following the 21st Anniversary of the Journal of Design History, Writing
Design encourages participants to reflect on their sources, historiography
and methodology, research, dissemination and teaching processes to examine
the issues mobilised by articulating design and material culture with
language and the ways in which writing about objects has conditioned our
understanding of design. Writing Design is inclusive in its interests; the
following list of indicative themes is not intended to be prescriptive,
exclusive or exhaustive:
•	What is at stake in the translation of objects into words, written or
spoken, for research, communication and understanding?
•	How does the design of words and writing impact upon their interpretation,
within studies of typography and book design and more broadly? 
•	How can the haptic and tacit knowledge be discussed and written about?
•	What has been the value of designers’ writings?
•	How have designers attempted to shape their personae/biographies?
•	What does writing on design, from popular and specialist design journalism
and trade journals to academic studies, tell us?
•	How have design and designers been represented in literature and mass
media such as magazines and television?
•	How have discourses of lifestyle expertise shaped taste and consumption? 
•	How do we, as students, scholars and practitioners of design, write
ourselves into an evolving historiography?
•	How have archival holdings, documentary sources and curatorial practices
shaped our understanding of design? 
•	How have curators in design exhibitions, museums and galleries used
selection and synthesis, labels and catalogues, objects, words and images to
tell stories and histories about design?
•	How do we understand design practice in a period when documentary and
object analysis are the primary sources through which we know design, using
probate records, diaries, broadsheets, designer's archives etc.?
•	What impact has an existing design historical bias towards Western
industrialised nations had on the understanding of design?
•	How have interview and oral history practices functioned to enlarge
understanding of design?
•	What pedagogical issues are raised by learning about designed objects
through lectures, seminars and written assignments?
•	What is the role and value of the written assignment in design education?

Writing Design aims to showcase papers which will enhance the practice of
design history in the future and to publish double-blind peer-reviewed
outcomes from the conference. Therefore all proposal must represent original
research, not previously published. Proposals from postgraduate researchers
are encouraged and the Design History Society offers bursaries to support
student members’ conference attendance. Proposals are invited in three
formats, each containing an anonymised abstract and accompanied by a
separate 50-word biography:
(a)	Papers: A 400-word abstract proposing a presentation of 25 minutes.
(b)	Panels: Three 400-word abstracts plus a rationale for the panel (max 300
words, stating common research questions, links between the papers and
contribution to the conference theme).
(c)	Posters: An 400-word abstract, for presentation as an illustrated A1
poster (594 x 841mm).
All proposals will be subject to double-blind peer review, based on
contribution to the conference theme and clarity of question, context,
method and outcome. Proposals must be without formatting and sent in the
body of an email, or as a Word document, to Jessica Kelly,
[log in to unmask] by 5 pm GMT Monday 12th January 2009. Proposals which
are late or do not fit these formats will be returned. The results of peer
review will be issued in March and full papers are required for circulation
to panel participants by August 3rd 2009. 
Based in the Faculty for the Creative and Cultural Industries at the
University of Hertfordshire, the tVAD research group examines relationships
between text, narrative and image.

See http://sitem.herts.ac.uk/artdes_research/tvad/event030909.html for more
information about tVAD and the excellent air, road and rail transport links
UH enjoys, being only 20 minutes from central London. We look forward to
welcoming you to Writing Design!

Dr Grace Lees-Maffei MA RCA FHEA
Senior Lecturer in the History and Theory of Design and Applied Arts
University of Hertfordshire College Lane Hatfield AL10 9AB UK

Direct Line: 0 44 (0)1707 285369
Fax: 0 44 (0)1707 285350
Email: [log in to unmask]
Web:  http://sitem.herts.ac.uk/artdes_research/tvad/lees-maffei1.html

Coordinator, tVAD Research Group
http://sitem.herts.ac.uk/artdes_research/tvad/index.html