JISCMail - DATA-PROTECTION Archives

Roland Perry wrote:

[log in to unmask]" type="cite">In message <[log in to unmask]>, at 06:40:24 on Sat, 20 Sep 2008, Tim Trent <[log in to unmask]> writes

I was hoping we might distill some thoughts over it.

In summary, I'm not against permission based marketing, but people should understand what they are giving permission for - which might end up being rather more than the "move on, nothing to see here" material of which there have been several examples.

As you might imagine, Roland, I take the "Permission" part of Permission Based Marketing very seriously. My own ISP is "none of those currently deploying/intending to deploy OIX" so I have, today, only an academic interest in it, but I am checking whether, for example, Spybot Search and Destroy will rid me of any cookies (etc and prevent their installation) this thing place son my machines because I do not and will not give my permission for tracking my online behaviour.

Since most of us tune out adverts anyway, and, even when we see them we tend not to click them (ComplianceAndPrivacy.Com is funded from adverts and I know what a small proportion of visitors click), I am not sure that this is anything other than a mixture of trade puffery and back door surveillance.

I am speaking at ad:tech on Wednesday. This is how I was made to discover this thing. I've asked ad:tech for their comments since OIX is an event sponsor. Depending upon those comments I may withdraw from the engagement.

Tim Trent - Consultant
Tel: +44 (0)7710 126618
web: ComplianceAndPrivacy.com - where busy executives go to find the news first
personal blog: timtrent.blogspot.com/

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