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SAVE THE DATE
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Featuring Patricia Martin, author of the book
RenGen: Renaissance Generation-The
Rise of the Cultural Consumer.
Date: Thursday, October 2, 2008
Time:
8:00am - 10:00am, registration starts at 7:30am
Breakfast is provided
Location:
Goodwin
Procter Conference
Center, 53 State St.
Exchange Place,
2nd floor, Boston
Directions & Parking Info
CLICK HERE TO REGISTER
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RenGen: Renaissance Generation
- The Rise of the Cultural Consumer & What It Means for Your
Business.
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This forum series looks at the forces reshaping
our society and our economy, and how organizations and people can
thrive in this period of disruptive change.
Author and cultural analyst Patricia
Martin will present insights based on her new book, RenGen:
Renaissance Generation--The
Rise of the Cultural Consumer and What It Means to Your Business. In
this presentation, Martin delivers rich hands-on advice and in-depth
insights into the psyche of the cultural consumer and how your business
can jump the curve to harness this trend.
Pat Martin's presentation will be
followed by a panel discussion comprised of Boston business leaders and new
marketers.
For more information, visit our
website at www.artsandbusinesscouncil.org
CLICK HERE TO REGISTER
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About Pat
Martin
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Pat Martin
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Author, consultant,
and recognized expert in cultural marketing, Patricia Martin is
President of Chicago-based LitLamp Communications Group, the firm she founded
in 1995. The firm serves a variety of clients who need to forge and
manage innovative communications through marketing alliances. Clients
include: Discovery Channel, Art Institute of Chicago, BankNorth, MCI,
New York Philharmonic, Unisys, and Sun Microsystems. To date, her
efforts have helped clients yield over $200 million in new revenues
through sponsorship, marketing alliances, and cross-promotions.
Martin has been featured for her innovative work in the Chicago Tribune, New York Times,
Advertising Age, and Brand Week Magazine. She
also contributes regular commentary for Crain's Chicago Business.
A popular speaker, Martin lectures at the University of Chicago
and the Lake Forest Graduate
School of Management.
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This forum is made
possible through the generous support of MetLife Foundation and is part
of the Arts & Business Council of Americans for the Arts' MetLife
Foundation National Arts Forum Series
About
A&BC/Boston:
The Arts & Business Council of Greater
Boston (A&BC/Boston) is a leading catalyst for creating dynamic
partnerships across the arts and private sectors to strengthen the
cultural and economic vitality of the Greater
Boston region. Programs include: Business On Board, Volunteer
Lawyers for the Arts, Business Volunteers for the Arts,
Strengthening Your Organization, National Arts Marketing Project,
Artist's Professional Toolbox and MetLife Foundation National Arts
Forum Series.
Arts & Business Council of Greater Boston
c/o Goodwin Procter LLP, Exchange Place, Boston, MA 02109
617-570-1705 [log in to unmask]
www.artsandbusinesscouncil.org
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