RenGen: Renaissance Generation - The Rise of the Cultural Consumer & What It Means for Your Business.

This forum series looks at the forces reshaping our society and our economy, and how organizations and people can thrive in this period of disruptive change.

Author and cultural analyst Patricia Martin will present insights based on her new book, RenGen: Renaissance Generation--The Rise of the Cultural Consumer and What It Means to Your Business.  In this presentation, Martin delivers rich hands-on advice and in-depth insights into the psyche of the cultural consumer and how your business can jump the curve to harness this trend.

Pat Martin's presentation will be followed by a panel discussion comprised of Boston business leaders and new marketers.

For more information, visit our website at www.artsandbusinesscouncil.org

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About Pat Martin

Author, consultant, and recognized expert in cultural marketing, Patricia Martin is President of Chicago-based LitLamp Communications Group, the firm she founded in 1995. The firm serves a variety of clients who need to forge and manage innovative communications through marketing alliances. Clients include: Discovery Channel, Art Institute of Chicago, BankNorth, MCI, New York Philharmonic, Unisys, and Sun Microsystems. To date, her efforts have helped clients yield over $200 million in new revenues through sponsorship, marketing alliances, and cross-promotions.

Martin has been featured for her innovative work in the Chicago Tribune, New York Times, Advertising Age, and Brand Week Magazine. She also contributes regular commentary for Crain's Chicago Business. A popular speaker, Martin lectures at the University of Chicago and the Lake Forest Graduate School of Management.