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I find it particularly troublesome when any group tries to define its field as an honorific. Is design always innovative? If we [design] something that is not innovative, have we done something that is not design? How about thoughtful, constructive, strategic. . .

It would be interesting to try it from the other side: What is it that people think of as design that is NOT design?

Gunnar
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Gunnar Swanson Design Office
1901 East 6th Street
Greenville, North Carolina 27858

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+1 252 258 7006

at East Carolina University:
+1 252 328 2839 
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