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Hello Jurgen What you are trying to do is accommodated in (critical) discourse analysis. (It is timely you mention this as I'm giving some masters students a lecture on this and I've addressed it briefly in a forthcoming paper on emotion in the discourse of the architecture critique. What you should read is the following (but also check out their other writing): James Gee (2001/2005). Introduction to Discourse Analysis. Routledge (http://jamespaulgee.cgpublisher.com/) Norman Fairclough (2001). Language and Power. (http://en.wikipedia.org/wiki/Norman_Fairclough and more generally it is the university of lancaster discourse crowd who are helpful here. Also the linguistic ethnography crowd - Brian Street etc who I met at Milton Keynes in 2006 is helpful) Allan Bell and Peter Garrett. Approaches to Media Discourse. These will get you started. As you work through the issues you may also find The Circuit of Culture model in relation to design discourse (http://en.wikipedia.org/wiki/Circuit_of_culture) helpful in understanding the production and interpretation of meanings in relation to designed objects - this has been worked out by the Open University crowd. In essence you need an account of discourse that accommodates text and material things - either Gee or Fairclough will do this for you. Then decide what you are interested in terms of discourse work - identity? representation? politics? and see how both the textual (spoken/written) and material word are used by individuals to be 'recognized' as members of particular communities (or in Gees terms Discourses). Mediating the relationship between discourse use and Discourses are social languages and cultural models ... (ah.. but now I've started giving you my lecture) I'm happy to discuss all of this with you off-line if you like as it is an area I know very well ----- Swinburne University of Technology CRICOS Provider Code: 00111D NOTICE This e-mail and any attachments are confidential and intended only for the use of the addressee. They may contain information that is privileged or protected by copyright. If you are not the intended recipient, any dissemination, distribution, printing, copying or use is strictly prohibited. The University does not warrant that this e-mail and any attachments are secure and there is also a risk that it may be corrupted in transmission. It is your responsibility to check any attachments for viruses or defects before opening them. If you have received this transmission in error, please contact us on +61 3 9214 8000 and delete it immediately from your system. We do not accept liability in connection with computer virus, data corruption, delay, interruption, unauthorised access or unauthorised amendment. Please consider the environment before printing this email.