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Call for Papers - European Business Review
Special Issue on “Anatomy of Value and Value-Driven Processes in Business
Organizations”
Special Issue Guest Editors: Aron O’Cass and Goran Svensson
Contemporary business
literature has undergone dramatic paradigm shifts in response to the challenges
of marketplace changes such as, globalisation, marketplace turbulence,
technology breakthroughs, and increasingly sophisticated and value-conscious
customers. In this context, business is in some ways broadening, away from the marketplace to the customer, from transactions to interactions,
from product-centered logic to service-centered logic, from planning and executing to an organisational function and a set of processes,
from exchanges to long-term relationships. Notably the
notion of value is of central importance in this contemporary business. Being
market-driven is no longer the only way to achieve market success, the future
belongs to business organizations that are value-driven. Value, not money is
the basic currency of all human interaction, thus creating the best value for
the customer is the main concern of business. Yet despite the theoretical and
managerial importance of the value and value creation issue, our understanding
is still limited and diverged regarding to the nature of value and how value is
created/co-created, delivered/proposed, and communicated/networked.
The purpose of this
special issue is to bring together, on an international scale, research on
value and value-driven processes in business organizations. In particular,
theoretical, methodological, and/or empirical research papers in any sector of
business are invited in the following specific topics and themes of interest,
but not limited to:
ˇ
Anatomy of value from the views of
multiple parties (e.g. the firm, the customer, third parties etc.)
ˇ
Creating value versus co-creating
value
ˇ
Delivering value versus
propositioning value
ˇ
Communicating value versus
networking value
ˇ
Value-driven processes in business
organizations
ˇ
Relationship marketing and value
network
ˇ
Service-centered logic and value
ˇ
Competitive intensity and value
ˇ
Role of marketing and innovation in
value-driven processes
ˇ
Role of resource-based theory in
value-driven processes
ˇ
Managerial and cross-functional
implications of value-driven processes
The deadline for
submission of papers for this special issue is 30th June 2008.
Submissions should
be sent electronically to either of
the co-editors of this special issue:
ˇ
Aron O’Cass –
ˇ
Göran Svensson – Oslo School
of Management, Norway ([log in to unmask])
The format for
submissions to the European Business Review can be found at www.emeraldinsight.com/ebr.htm
Those with
questions about the acceptability of proposed topics are urged to contact
either of the co-editors as soon as possible.
Emerald Group Publishing Limited.
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