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SLA EUROPE PROFESSIONAL DEVELOPMENT SEMINAR
Managing Reputational Risk
New tools to monitor your corporate impact and reputation
Social media are creating new challenges for organisations that need to measure the effectiveness of their marketing campaigns, monitor the impact of their brand, and hold on to or create positive reputations. Keeping up with mainstream media and known issues is no longer enough; executives need to discover emerging opportunities and threats, and have the contextual analysis to enable swift adjustment of their communication strategies.
Our two presenters will give further insight in to this increasingly important area of corporate activity by describing their own products and explaining the business drivers behind their development:
• Andrew Bernstein, President, TNS-MI/Cymfony (www.cymfony.com)
• Simon Bradstock, VP Corporate Products, Dow Jones (www.dowjones.com)
This event is sponsored by DowJones Factiva
Location: Balls Brothers at the Minster, Minster Court, Mincing Lane, London EC3M 4AB
(between Monument and Tower Hill Underground stations)
Date: Tuesday 26th February 2008
Time: 6:00 p.m. for 6:30 p.m. start
Please join us for this free event, at which wine and canapés will be served. Members and non-members welcome.
Please register by Friday 22nd February 2008 by emailing your details (as requested below) to
[log in to unmask] or by fax: +44 (0) 20 7378 6838 (attn: Veneta Arthurs).
Name……………………………………………………………… SLA Member: Yes/No
Company……………………………………………………………………………………………………………………..
Address………………………………………………………………............................................................................
Tel…………………………………………………………….Email…………………………………………………………
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