Dear All,

FYI - Notes below  about LOHAS, Greenwashing and a current week long FREE sustainability exhibition at Kingston, UCL & Imperial (I'm not too sure what they do in their Libraries, but I think I will go and find out).

Regards

Alan

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Greenwashing

"Greenwashing" and how the public are getting wise to bogus environmental claims.
 
I was made aware of this new web site www.greenwashingIndex.com  which will allow consumers to rate how green and honest they think advertisers environmental claims really are, from 'good' to 'pushing it' and 'total greenwashing'
 
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Lifestyles of Health and Sustainability (LOHAS) are big business in the USA and look like becoming big in the UK.

LOHAS is an acronym for Lifestyles of Health and Sustainability that refers to a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The LOHAS market segment in year 2006 was estimated at $300 billion, approximately 30% of the USA consumer market. According to the New York Times, a study by the Natural Marketing Institute showed that in 2000, 68 million Americans were included within the LOHAS demographic. Author Paul H. Ray, who coined the term "Cultural Creatives" in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous".

The marketplace includes goods and services such as:

 

 
LOHAS: Lifestyles of Health and Sustainability http://en.wikipedia.org/wiki/LOHAS 
 
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Dear colleagues,

 

You are warmly invited to our first showcase evening of Kingston University London Student Sustainable Curriculum at the Penrhyn Road campus on Tuesday 19th February from 5:30pm-8pm.

 

The Sustainable Education Exhibition will also be open Monday 18th to Friday 22nd of February 9am-5pm for all visitors to browse at their leisure, but we hope to see you at the evening showcase to view the range of multi discipline projects over a glass of wine and nibbles. Ranging from undergraduate to PhD, and exploring all forms of medium from research dissertation to eco-art, we hope to explore the world of environment and ethics through teaching and learning. Please see the attached invite for more information.

 

We look forward to your visit.

 

 

No booking or fee required. Contact Hannah Smith on [log in to unmask] for queries.

 

Regards,

Hannah

 

Hannah Smith 

0208 547 2000 

Extension 61166

Sustainability Team Assistant

Kingston University

Services Building

Penrhyn Rd

Kingston-Upon-Thames     

KT1 2EE                                        

 

w:www.kingston.ac.uk/sustainability

w:myspace.com/sustainability_team

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  Alan Lee
  Document & Copyright Services Manager
  Centre for Learning Support & Development
  London South Bank University
  103 Borough Road
  London
  SE1 0AA

  Tel: 020 7815 7840
  Fax: 020 7815 7841
  Email: [log in to unmask]

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Copyright in this email and in any attachments belongs to London South Bank University. This email, and its attachments if any, may be confidential or legally privileged and is intended to be seen only by the person to whom it is addressed. If you are not the intended recipient, please note the following: (1) You should take immediate action to notify the sender and delete the original email and all copies from your computer systems; (2) You should not read copy or use the contents of the email nor disclose it or its existence to anyone else.

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