Hi Marianne and everybody!

You are quite right. The ad sends up the problem and trivialises it. Bring on the Adbusters!

Best wishes from Jim

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----- Original Message -----

From: "marianne" <[log in to unmask]>

To: <[log in to unmask]>

Sent: Thursday, January 03, 2008 11:19 PM

Subject: more on the "now we've got the 'got to laugh' strategy"

> Further to the discussion on 'products' (the global warming mug) and
> strategies (George's mail on the IPPR warm world report identifying
> "British comic nihilism" as a strategy).... I found this over Christmas
> - a can of Castlemain XXXX with "all this global warming is making me
> thirsty - thank xxxx for that" written on the side...... .
>
> so stunned i had to take a picture (attached in pdf) - much to the
> bemusement of the in-laws!
> serious this though i think as it will stall/delay action on a number of
> levels.
> cheers
> marianne
>
>
>
>
>

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