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************************************************************** *** an announcement from The Association for Survey Computing. *** Apologies for any cross-postings ************************************************************** HAVE WE LOST TOUCH WITH REALITY? RE-ENGAGING WITH THE RESPONDENT Imperial College, London. Friday 25th April 2008 The ASC is holding a one-day conference in London, UK on the topic of respondent engagement. There are many concerns within the survey research industry regarding the availability and willingness of respondents to participate in survey research. The incredible growth in web surveys and the resulting use of internet panels has raised questions about the validity of such research: * Are we creating professional respondents, and should we be worried? * How will respondents look in the future, what shall we call them? * How do we know respondents are engaged and giving us their full attentions? * How can we get inside the respondent's mind - what makes them tick? * Is there a problem with fraudsters, speedsters and cheaters, and can we eliminate them? * Is multiple panel membership a problem? * Have we reached the peak in respondent co-operation and is panel membership now in decline? Can we halt or reverse this? * Are panels the future? What alternatives are there? * How can we balance pressures to reduce price with the need for a base level of reliability for results? * Is the 'form on screen' model too boring for today's web users, and what can we do about it? Can the survey instrument be more engaging without affecting the responses? * What communication techniques are being used to maximise the engagement and motivation of respondents * How can we convince respondents to spend some of their limited time completing our surveys? In short, is there a danger that survey research may no longer represent the reality it claims to? Further details about submitting a proposal, can be found on the ASC web site at: http://www.asc.org.uk/conference -------------------------------------------------------------------- Please reply to: Christine Jenkins, Administrator ([log in to unmask]) ASC, PO Box 76, Berkeley, GL13 9WU, UK http://www.asc.org.uk This message has been sent on behalf the ASC by: Randy Banks ([log in to unmask]) Institute for Social and Economic Research (ISER) University of Essex, Colchester, UK CO4 3SQ ---------------------------------------------------------------------