Information Architecture (IA) involves understanding your content and your users in the context of your business and applying that understanding to the design and structure of your online information spaces, whether intranet, website or other online content system.

This one-day introduction will explore the fundamentals of IA and good usability design. It will involve a blend of presentation, discussion and practical exercises that can be taken back and applied within your own organisations.

We'll be looking at what Bob Bater, in his Knowledge Architecture course, describes as: a portfolio of practices combining aspects of web design, usability, metadata management and information science to create information spaces that people find both useful and usable.

We will look at:

• what IA is and how it fits into your business and processes
• navigation and labelling systems
• usability and user analysis
• search and retrieval systems
• content and content analysis
• metadata and taxonomies

• information and knowledge professionals
• intranet and product managers
• content and system owners or managers

• those who want to know how IA might help their organisation design and manage more usable content-rich online systems
• those who are currently dealing with users who say they can't find what they need when they need it from their organisation's systems
• those about to embark upon an enterprise or federated search initiative, an intranet or website redesign, or are thinking about a new content management system
  
  

By the end of the workshop you will know:

• how to carry out an evaluation of your organisation's website/intranet to prioritise improvements and increase usability/content findability
• how users typically look for information and interact with your website/intranet so that you can design better search and navigation systems
• simple improvements that can be made behind the scenes with your metadata and content publishing systems that will enhance the user experience across your website/intranet

Workshop Director: Kate Simpson

Workshop Fee: £260 plus VAT (£305.5) Aslib corporate members / £325 plus VAT (£381.88) Non members

To book your place, please visit: http://www.aslib.com/training/3/04.html

Nicole Adamides, ASLIB Training

The Holywell Centre, 1 Phipp Street, London, EC2A 4PS

Tel: 020 7613 3031           Fax: 020 7613 5080

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