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Information Architecture: Exploring the Fundamentals , 21 November 2007, at  Aslib, LondonProgramme Features 
Information Architecture (IA) involves understanding your content and your users in the context of your business and applying that understanding to the design and structure of your online information spaces, whether intranet, website or other online content system. 
This one-day introduction will explore the fundamentals of IA and good usability design. It will involve a blend of presentation, discussion and practical exercises that can be taken back and applied within your own organisations.
We'll be looking at what Bob Bater, in his Knowledge Architecture course, describes as: a portfolio of practices combining aspects of web design, usability, metadata management and information science to create information spaces that people find both useful and usable.
We will look at:

what IA is and how it fits into your business and processes 
navigation and labelling systems 
usability and user analysis 
search and retrieval systems 
content and content analysis 
metadata and taxonomies 
Who should attend?

information and knowledge professionals 
intranet and product managers 
content and system owners or managers 
As well as:

those who want to know how IA might help their organisation design and manage more usable content-rich online systems 
those who are currently dealing with users who say they can't find what they need when they need it from their organisation's systems 
those about to embark upon an enterprise or federated search initiative, an intranet or website redesign, or are thinking about a new content management system 
By the end of the workshop you will know:

how to carry out an evaluation of your organisation's website/intranet to prioritise improvements and increase usability/content findability 
how users typically look for information and interact with your website/intranet so that you can design better search and navigation systems 
simple improvements that can be made behind the scenes with your metadata and content publishing systems that will enhance the user experience across your website/intranet 
Workshop Director: Kate Simpson
Workshop Fee: £260 plus VAT (£305.5) Aslib corporate members / £325 plus VAT (£381.88) Non membersTo book your place, please visit: http://www.aslib.com/training/3/04.html
 
Nicole Adamides, ASLIB Training
The Holywell Centre, 1 Phipp Street, London, EC2A 4PS
Tel: 020 7613 3031           Fax: 020 7613 5080
www.aslib.com/training    Email: [log in to unmask]
 
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