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Far from essential, 
and a major turn off for me when it asks me to sign in and register.
Like a big STOP sign!

Alun 
-----Original Message-----
From: GP-UK [mailto:[log in to unmask]] On Behalf Of Robert Treharne Jones
Sent: 08 November 2007 13:23
To: [log in to unmask]
Subject: Essential Medical

A friend who runs a commercial company has asked me about Essential Medical
http://em-online.com, who are trying to sell him some advertising on the
basis that the entire medical profession see their site as a 'must read'.

I've never heard of them, much less read it. What does the team think?

Robert