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On 18/10/2007, at 12:44 PM, Gavin Melles wrote: >> What David refers to hear as ritual is very close to what cultural >> anthropologists and some discourse analysis call cultural models >> (CM). I was thinking of a much earlier source: Evans-Pritchard E 1937. Witchcraft, Oracles and Magic among the Azande. London: Faber and Faber. David -- blog: www.communication.org.au/dsblog web: http://www.communication.org.au