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Associate Research Fellow –
Sustainable Lifestyles (Ref J48N1182)
The School of Geography,
Archaeology and Earth Resources seeks to appoint an Associate Research Fellow to
work with Dr. Stewart Barr on an ESRC-funded project entitled ‘Promoting Sustainable Travel: a social
marketing approach’.
Building on existing
ESRC-funded work this research aims to explore the barriers and motivations for
adopting 'sustainable travel behaviour' using a framework of environmental
behaviour developed by the applicant. This will be examined through segmentation
analysis in order to gain a broader and more applied understanding of
'sustainable lifestyles' and behaviour change using social marketing techniques.
Intellectually, the research seeks to relate a range of theoretically distinct
perspectives to behaviour change, whilst applying a mixed-methods approach to
exploring a highly topical issue at a practical scale. The objectives of the
research are as follows:
First, to identify and
measure a series of 'sustainable travel behaviours' using a sample of
individuals from the general public;
Second, to explore the
empirical and conceptual links between different types of sustainable travel
practices amongst the sample;
Third, to use
segmentation analysis to identify a series of lifestyle groups based on these
behavioural data;
Fourth, to use an
established framework of environmental behaviour to identify the motivators and
barriers for adopting different forms of behaviour according to lifestyle group;
Fifth, to assist local
and national policy makers in promoting sustainable lifestyle practices through
social marketing techniques.
Accordingly, the research
offers an exciting opportunity for an early-career researcher to develop
theoretical and methodological strategies in the field of sustainable
lifestyles.
For more detailed
information about this project, see the PDF file at:
http://www.sogaer.ex.ac.uk/geography/pdf_files/Case_for_Support
The position is due to
commence 1 November 2007 or as soon as possible thereafter for 24 months.
Applicants should have a PhD in Geography or Social Science discipline, and a
clear understanding of the current research on sustainable lifestyles. The
Associate Research Fellow will be responsible for the primary data collection
and analysis, alongside some secondary data collection and organisation of
stakeholder meetings and dissemination activities. The Associate Research Fellow
will be jointly responsible for the writing of articles and the writing and
presentation of conference papers.
Salary will be up to £24,403 pa on
grade E £22,332 - £28,289pa, with placement depending on experience and
qualifications.
Application
packs are available from www.exeter.ac.uk/jobs; e-mail
[log in to unmask]; or phone (01392) 263310, quoting reference number
J48N1182. Closing date for completed
applications is 8 October 2007. We expect to hold interviews in
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