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This is all a very interesting topic of debate. Whilst the ideology behind
the non-commercial use policy adopted by some of the Nationals etc is to be
commended in trying to provide greater access to collections, it is not
necessarily as straight forward as it may first seem. For example:

- The limited extend of the policy in terms of the amount of material that
it covers: it only applies to out of copyright images
- There are important considerations regarding costs and cost recovery to
factor into such a model
- There is a real need to understand what users want, how they find images
and effective ways to communicate the terms of any licences to them. As it
stands, standard web notices are becoming obsolete in an age where images
are most often found via web searches and there is an intrinsic need to
ensure that licence terms travel with each piece of content (ala Creative
Commons)

Beyond this, there is also the fundamental issue that museums are such a
diverse range of organisations, (as we well know!) with varying funding
streams, costs and sustainability issues to consider etc, that a one size
fits all policy which impacts upon sustainability, exploitation, use of
collections, etc - never really does! 

With regards to this policy and the complexity of issues around it, MDA
hopes to work in the future with the NMDC (National Museums Directors
Conference) to provide further clarification about it - watch this space!

Best wishes

Naomi

Naomi Korn
 
MDA's IP Officer

& IP Consultant
 
[log in to unmask]
 
www.naomikorn.com
 
(020) 8886 1764
 
07957 761 032


-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Bonewell, Perry
Sent: 17 August 2007 09:44
To: [log in to unmask]
Subject: Re: Image Management Policies & Procedures

" It's worth noting that two major institutions have abandoned reproduction
charges for non-commercial use of images:"

Bolton Museum has a minimum charge to cover admin costs for supplying
non-commercial and academic purposes. This is to acknowledge that the act of
supplying a copy of a digital master requires time and resources to do so. 

Where individuals are able to copy an image themselves via the web then
there is no charge at all but I still provide them with an image license to
cover the purpose they are using it for.

It would be interesting to know what kind of licensing charges other museums
make to commercial organisations.

A thorny issue for me is TV production companies: Invariably they need the
images right away and they always seem to have a tiny budget (poor
struggling TV Production Companies!).

The dilemma is; do I stick to my guns and charge them the full amount and
risk putting them off or do I take the claim that they cannot pay what I am
asking at face value and possibly undercut another institution by reducing
charges accordingly?

It would be helpful if there were some national agreement on the subject. A
standard charge would remove a great deal of uncertainty and if a fair rate
were in place it would at least reduce the need for horse trading with pushy
companies. They could be made aware of the standard charge too.

A caveat to that is that occasionally it is advantageous to let images go at
a reduced rate if it means that there is good exposure for the service and
the collections, or does that undermine the efforts of other institutions?

Perry Bonewell

T: 01204 338807
F: 01204 332241
 
Digital Media Officer
Bolton Museums, Art Gallery & Aquarium
Le Mans Crescent
Bolton
BL1 1SE
 
www.boltonmuseums.org.uk


-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mark
Nesbitt
Sent: 16 August 2007 13:26
To: [log in to unmask]
Subject: Re: Image Management Policies & Procedures

It's worth noting that two major institutions have abandoned reproduction
charges for non-commercial use of images:

Victoria & Albert Museum (excludes web use; high res files free)
http://images.vam.ac.uk/indexplus/page/T%26C+High+Resolution+Images.html

Wellcome Library (electronic use OK; high res files £2.94)
http://medphoto.wellcome.ac.uk/

Perhaps this can be seen as part of the wider open access movement? Speaking
personally, I find it a refreshing approach that prioritises access to
museum collections.

Of course, for material that has not been photographed and added to the
relevant image library, there will still be a photography cost.

Mark

On 8/16/07, Howell, Alan <[log in to unmask]> wrote:
> Dear Colleagues
> 
> 
> 
> I am currently engaged on a project to compile a set of policies &
> procedures relating to image management within our service. If anyone
> has done a similar exercise and would be prepared to share the outcome
> with me, I'd be very grateful if they would contact me off-list. If
> there are links to relevant documents on-line, perhaps others might be
> interested to know of those.
> 
> 
> 
> I'd also be interested to see some up-to-date scales of reproduction
> charges. Our own was compiled circa 1992 (based on the British Library,
> I believe) and is way past the time for an update! In particular I
> wonder how others are fielding requests for digital images to be used in
> presentations or other all-digital projects.
> 
> 
> 
> Alan Howell (Senior Curator)
> E: [log in to unmask]
> T: +44(0)1481 706964
> F: +44(0)1481 728671
> 
> Visit the Guernsey Museums & Galleries website: www.museums.gov.gg

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