Dear All,
Further to recent posts to the list, I thought you might be interested in
the recent Wired article on the general lack of population in Second Life
('How Madison Avenue is Wasting Millions on a Deserted Second Life' -August
2007) - http://www.wired.com/techbiz/media/magazine/15-08/ff_sheep
The point of the article is essentially that a significant number of
blue-chip corporations have invested considerable time, money and effort in
the creation of Second Life 'locations' only to find that the market - the
actual number of real, persistent and habitual users - is considerably
smaller than the headline statistics (number of avatars created) imply.
None of this means that putting a museum in SL isn't necessarily a good
idea, but it does illustrate the point that perhaps, given that we have but
a limited resource to spend on this stuff, we should wait until the market
has matured a little before we jump in with both feet.
Nick
Nick Poole
Chief Executive
MDA
The Spectrum Building
The Michael Young Centre
Purbeck Road
Cambridge
CB2 2PD
Tel 01223 415 760
www.mda.org.uk
www.collectionslink.org.uk
www.culturalpropertyadvice.gov.uk
MDA (Europe) Ltd. Registered company number 13000565.
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