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Interesting thread, although surely asking ~what you're trying to
achieve~ as an institution on Facebook is the most important question.
This in turn determines exactly how you approach the site.

I'd suggest (I could be wrong) that a *lot* of the Facebook experience
happens *inside Facebook* (certainly this is my experience of it). This
is one of the reasons why the opening up of Facebook applications to
developers is so powerful. 

Maybe museums would be better off developing some simple Facebook apps -
for example to let users search (and use) their images. See Photobubbles
as one simple idea (http://apps.facebook.com/photobubbles) - if you let
users add captions and bubbles to a selection of images from your
collection you'd be immediately capturing a young and viral audience.

Just creating a group "Museum of ****" probably wouldn't cut it, except
with the same old audience you already had, or people you already work
with...

cheers

Mike

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-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
David Salmon
Sent: 02 July 2007 15:39
To: [log in to unmask]
Subject: Facebook

Dear all,

This morning I was asked to set up a Facebook account for our
organisation, 
the Public Catalgoue Foundation. I have a personal account with
Facebook, 
but I would like to know if anyone has setup or thought about creating a

similar account for their organisation and what your own 
experiences/concerns/problems/successes etc. were.

In case you are unaware of the project, we are publishing a series of 
county-by-county catalogues that feature reproductions of oil paintings
in 
publicly-owned collections across the UK. In the not-too-distant future
we 
will be publishing all the catalogue paintings on a free website

I believe that my superiors wish to use Facebook to attract a younger 
audience and raise our profile with more web-savvy people as a step
towards 
the online PCF in a few years time.

There are obviously hundreds of issues that this raises, but I would
like to 
know if anyone has setup or thought about creating a similar account for

their organisation and what your own
experiences/concerns/problems/successes 
etc. were before I create an Facebook account for our organisation.

Please feel free to email me off-list, or at [log in to unmask]

Thanks,

David.

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