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        ** Conference Announcement ** (Programme)
           VisionPlus 12 at Schwarzenberg:


        'Information Design - Achieving Measurable Results'


DATE: July 5-7, 2007 Schwarzenberg, Bregenzerwald, Austria

WEB: http://www.iiid-visionplus.net/


** REGISTRATION
A registrationform can be downloaded from:
http://www.iiid-visionplus.net/VisionPlus-12/Registration_Form.rtf


** PROGRAMME

_________________
Thursday, July 5:

09:30 - Opening


** Session 1: Information Design Essentials for Measurable Results
10:00 - Introduction: Robert O. Swinehart
10:10 - Keynote:
          David Sless: Measuring professional services in
          information design: what business can expect and
          what education should deliver.

10:50 - R. Roger Remington: An Historic view of measurement
          in information design: Will Burtin's Gunnery Manuals.
11:50 - Mikel P. Breitenstein & Bryce D. Breitenstein:
          Dilemmas of information organization and delivery in
          "The Attention Economy"
12:35 - Guido Kempter: Quantifying joy of use


** Session 2: Measurable results I
14:30 - Introduction: Charles Wesley Ervin
          (Communications and Public Affairs Spezialist, Health Care
          District of Palm Beach County, Florida (USA); Board Member,
          Communication Research Institute, AUS; IIID Vice President)
14:35 - Robert O. Swinehart: Moving your mail: A case study on the
          design of the official Mail Forwarding and Change of Address
          Order for the US Post Office
15:05 - Karel van der Waarde: Measuring the quality of information
          about medicines: is design really benign?

Parallel sessions A "Print & Screen"
16:20 - Krzysztof Lenk: Harper's Index inspiration - Translating
          figures into emotional information
16:40 - Mario Doulis & Victor Zwimpfer: Mapping the world: Digital
          qualities of everyday life

Parallel sessions A "Space & Navigation"
16:20 - Gordon Akwera: Design impact on New York City parking signs:
          Motorists pay $600 million in parking violations!
16:40 - Rupesh Vyas: Space & Navigation: Designing information
          products for public spaces


17:20 - Panel discussion / workshop:
          Jim Northover: What does the information design tell us
          about the organisation that is behind the communication?

19:30 - Social Event

___________________
Friday, 6 July 2007


** Session 3: Measurable results II
09:15 - Introduction: Charles Wesley Ervin
09:20 - Alex Tyers: Performance-based design - how measuring a
          design's performance can accelerate the design process
          and deliver superior design outcomes
10:05 - Cori Schauer & Brianna Sylver: Building measurement into  
qualitative
          research without having to crunch numbers
          Section 1: Project types and research techniques
          Section 2: Key metrics of a successful research project

Parallel sessions B "Print & Screen"
11:35 - Cori Schauer & Brianna Sylver: Workshop- Building measurement
          into qualitative research without having to crunch numbers
          Section 3: An interactive, design research exercise
          Section 4: A group debrief

Parallel sessions B "Space & Navigation"
11:35 - Workshop
          Veronika Egger & Keith Bright: Visual contrast in the
          design of internal environments
12:30 - Thomas Porathe: Measuring effective map design for route
          guidance: an experiment comparing electronic map display
          principles


** Session 4: Measurable results III
14:30 - Introduction: Charles Wesley Ervin
14:35 - Alex Bitterman: Deconstructing the measure of disability:
          toward an inclusive metric for the evaluation of systems
          of visual communications and infographics

Parallel sessions C "Print & Screen"
15:15 - Karen Cheng: Public health and information graphics
15:40 - Bonnie Sadler Takach: Made to measure - Design students
          study parents response to visualisations of risk in child
          health treatments

Parallel sessions C "Space & Navigation"
15:15 - Stefan Egger, Karin Siebenhandl, Erik Spiekermann &
          Peter Simlinger: SOMS "Substituting/Optimizing (variable)
          Message Signs for the Trans European Road Network"

16:55 - Karin Nijhuis: The United Nations World Tourism
          Organization (UNWTO) Destination Web Watch
17:35 - Michael Mrazek: CheckEffect: Analyzing tourist web sites

19:30 - Speakers reception for speakers and IIID members

___________________
Saturday, 7 July 07


** Session 5: Measurable results - information design for wayshowing

09:00 - Introduction: Charles Wesley Ervin
09:05 - Ruedi Baur: What counts in wayshowing design
09:50 - Paul Stiff: Telling and showing everyday journeys:
          graphic support for wayfinding

11:10 - Janet R. Carpman: Muddling along from here to there:
          Challenges of measuring wayfinding system effectiveness
11:50 - Colette Jeffrey: The theory and difficulties of measuring
          the effectiveness of a wayfinding system
12:30 - José Allard: Reconfiguring the navigation system for
          Santiago's new transportation plan

** Session 6: Information design- what education can/should deliver
14:30 - Introduction: Prof. Robert O. Swinehart
14:35 - Panel discussion: Jill Dacey, Lennart Strand, Hanna Risku
16:00 - Summing up: Charles Wesley Ervin
16:30 - Farewell drinks


** MORE INFORMATION
Peter Simlinger
IIID Director
International Institute for Information Design (IIID)
A-1170 Wien/Vienna, Austria
Palffygasse 27/17
Tel   +43 (0)1 403 66 62
Fax   +43 (0)1 403 66 62 15
Mail   [log in to unmask]