Dear Colleagues,

Below you will find the details in English and Chinese of a Workshop on Chinese media organised by the China Media Centre at the University of Westminster. The event is aimed at young researchers, doctoral candidates and master’s students. Could you please circulate it to any of your colleagues and students who might be interested, bearing in mind that the proceedings will be in Chinese.

Best wishes

Colin Sparks

RESEARCHING CHINA’S MEDIA

A one-day workshop and conference organised by the China Media Centre

University of Westminster

309 Regent Street, London

13 June 2007

The rapid economic growth of China has been accompanied by an increasing western interest in the changes taking place in Chinese society. The mass media are one of the key points of change, and research on their production, content and audiences is on the increase. Knowledge in the west is still very patchy, but there are more and more articles, books and theses analysing different aspects of the situation.

This workshop and conference will offer an opportunity for the presentation and discussion of current research into all aspects of the media in China. It is open to all researchers, whether they wish to present a paper or not. The intention is to put an emphasis on the work of younger scholars.

The day will be split into two parts. In the workshop, there will be opportunities to discuss informally with Professor Guo and scholars from other Chinese universities the problems of conducting media research and current trends in China today. In the conference section of the day, researchers will present and discuss scholarly research that they have recently finished or are currently undertaking.

The working language of the conference will be Chinese. For registration, please email: Dr. Yik Chan Chin, [log in to unmask]. Staff £50; Students £20 (on presentation of student ID).

Programme Outline

10:00 – 10:30 Registration Board Room

10:30 – 12:00 Keynote Speech: Board Room

Current Research Problems in Chinese Media

Professor Guo Zhenzhi

Tsinghua University, Beijing China

12:00 – 13:00 Lunch

13:00 – 15:30 Panel 1 Room 354

Li Shuang University of Westminster, UK

International consumer magazine brand in China: the post-localization of monopoly

Ding Hanqing Renmin University, Beijing, China

The overall model and main conclusions drawn from an empirical research on advertising In China

Lin Zhong University of Arizona, USA

The production and performance of Hero and its implications on Chinese film industry

Shixin Ivy Zhang University of Leeds, UK

Impact of globalization on the organization of Beijing Youth Daily

15:30 – 16:00 Tea/Coffee Break Room 354

16:30 – 18:00 Panel 2 Room 354

Xin Xin University of Westminster, UK

Understanding the interrelations between fuzzy logic, complexity theory and systems thinking

Tong Jingrong University of Westminster, UK

Examining how powers struggle in journalistic field in China

Ting Wang University of Leeds, UK

Mass media and celebrity culture: Does China face a new cultural revolution?

Jing Sheng Lancaster University, UK

Identity formation and multiliterate development of Chinese migrant children

Yuan Yan University of Westminster, UK

Making sense of home in Chinese urban villages: Displacement, settlement, and media consumption

18:00 Conference Ends

‘研究中国媒体’ 学术研讨会

威斯敏斯特大学中国媒体中心主办

2007年6月13日

309 Regent Street, London

随着中国经济的飞速发展, 西方学术界对中国社会中各种变化及转型投注了极大的兴趣。在这些变化中，大众传媒的转型尤为显著。因此研究媒体转型成为一项紧迫而重要的研究课题。虽然目前西方学术界对此的研究是有限的，但已有越来越多文章和书籍从不同角度对中国的大众传媒进行研究分析。

威斯敏斯特大学中国媒体中心特此举办研讨会，诚邀学者共聚一堂，探讨有关中国媒体研究的各种议题。此次研讨会向所有学者开放，尤其是年轻学者，欢迎各位出席讨论。

研讨会包括两个部分。上午, 与会者和郭教授和其他来自中国的大学学者们就当下中国媒体研究和趋势进行探讨交流。下午, 学者们发表论文，讨论近期从事的研究项目。

会议语言为中文。会议注册, 请联系：Dr. Yik Chan Chin, [log in to unmask].

注册费(包括茶點): 教员50 镑; 学生20镑(需出示学生证).

议程安排

10:00 – 10:30 会议注册 Board Room

10:30 – 12:00 主题演讲 Board Room

中国媒介研究的趋势和问题

郭镇之教授, 清华大学

12:00 – 13:00 午餐

13:00 – 15:30 分组发言 1 Room 354